BiztechCS

Ever since its invention, Odoo has made an impactful impression in the market. With over 300 million users, it is known for providing easy access to its applications to global companies. Their applications have helped many firms to grow and flourish in their respective industries.

And if you are a business which has adopted Odoo to manage their business and is looking to expand then we know that you might come across a dilemma.

A dilemma between hiring Odoo developer/freelancers or an Odoo development company for the same.

This blog is going to get you out of this pickle by listing out some of the factors to consider before choosing between Odoo Freelancers and an Odoo development company.

7 Factors to help you make a decision:

Project Size

The project size and scope may vary based on your requirements. And if the scope of the project is massive, then you will need a whole team working towards a common goal for complex requirements.

So, ideally, hiring Odoo freelancers for small projects would be cost-effective providing you with the quality results. But if the project carries a lot of importance & has a wide scope, then going with a proper Odoo development company would be perfect.

Process

Every company has a way of working and a process for different projects.

So, if you with Odoo freelancers, then there might be a scenario where you will need to manage and look into every small aspect of the development process. Wherein, with a suitable Odoo development firm, you can rely on them and can get desired results without much supervision from your side.

Hence, if your firm likes to follow a set of rules and a proper process, then go with a proper development firm.

Quality

When it comes to freelancers, they work on multiple projects simultaneously and hence they try to finish the work as soon as possible. On the other hand, any Odoo development company try to build healthy and long-term relationships with clients. Therefore, the Odoo company would develop and work on your project with a keen focus on each and every detail.

One can say that choosing the development firm ensures quality and on-time results with extended relationships.

Cost

There is a clear gap between quality and quantity. Just like that, when you opt for a freelance developer, it might be cost-effective. But as a result, you can expect some discrepancies in the results as they work individually. On the other hand, with any development firm, you will find a fair difference in the quality of outputs. In the end, it always stays up to you. You can always go with both the options as per your requirements.

Domain Expertise

When you need a fully customized solution, development firms have the advantage of having different sets of expert developers. Whether you want to develop an integrated solution, or customized software, with development firms you have an added benefit of working with a team with various areas of expertise.

Safety

Safety and confidentiality of your project and other details are of utmost important. And organizations have strict policies regarding this. All the members working in the firm are bound to follow the practices to make sure that no sensitive information leaks out.

Support

When your development partner completes the project, it doesn’t end there. Furthermore, you will need support and maintenance from time-to-time. In the instances of any urgent queries, it is worth the extra charges to leverage the extended support for the project from an Odoo development company.

Where to look for an Odoo Developer or an Odoo Development Company?

One can say that hiring a company would ensure real-time results. But for most of the start-ups, the cost is going to be an obstacle. For such instances, you can hire Odoo developer from India. At present, many startups outsource their development needs to India as it an affordable solution.

This development model is cost-effective serving you with quality results. You can leverage the benefits of the largest group of technical and professional talent. As you choose to go with the official Odoo partners the work, you would get is up to the mark.

You can also ensure timely delivery with official Odoo partners. Most reputed Indian development firms will have dedicated teams working on Odoo projects. Which leads to timely delivery within the pre-decided budget.

If you want to hire Odoo developer from India, you can discuss the above-mentioned aspects with them and try to finalize possible ways based on their reply to start the development process. This way, you can get a clear understanding of your development partner to build a long-term relationship.

A qualified Odoo developer will make the most out of the resources offered by Odoo. It will make your process streamlined and more productive. You should opt for a developer or development company that has enough resources to render you the best possible solutions. You would also need support and maintenance services for regular updates. Hence, it is wise to take time and select a developer that helps you to align the work process on a long-term base.

Final Thoughts

There is a different workflow for every type of organization. It’s all about recognizing the difference between the individual freelance and organization services to choose the one that suits your needs.

If you are the owner of an ecommerce store that is built on the Magento platform, then you must have already heard that the company is ending support for Magento 1 in June 2020. And it is a necessity to migrate your web store from Magento 1 to Magento 2 before the big change. It must seem like it’s away in the future and you have the leisure to pursue this matter later but understanding the migration process, choosing a Magento migration service provider, etc can take a few months.

But worry not, we are going to guide you through the whole process in this article. It will tell you why you should migrate, the difficulty of the migration process, how to migrate and finally, the benefits of migrating to Magento 2.

The major difference between Magento 1 and Magento 2 we have highlighted in this article is the ability to run PWA (Progressive Web Applications) in Magento 2. And we assure you that this feature is worth all the trouble.

Let’s start with the problems you might face if you don’t migrate your web store to the latest version of Magento.

Possible Threats of Not Migrating:

Regular updates in software make sure that all security threats are addressed to keep your site safe from cyber attacks. The updates keep everything running smoothly making sure that there are no data leaks or malfunctions of these sorts.

And as an ecommerce site, the data you have is extremely sensitive because it is your users’ personal data. And loosing that data could cause a catastrophe for your business. Additionally, if the users feel that their data is in danger, they might not feel safe sharing their personal information with your business. Indirectly, you could lose a major chunk of your business.

And I am sure no business owner wants that.

Migrating to a newer, better version of Magento will continue protecting your site against all these threats. But it isn’t just about threats. There is more to this migration process.

Hassles of migrating to Magento 2:

But migrating from Magento 1 to Magento 2 will not be easy. The first thing to note is that it will be more expensive than Magento 1. It will also take a few months for a Magento 2 development company that provides Magento 2 migration service to transfer everything to the new platform.

Also, the themes that you used for Magento 1 will not work for Magento 2. So, you will have to build or purchase new themes. The same goes for the extensions. Because the themes and extension data cannot be migrated, you will have to build them from scratch.

These are the possible difficulties that you might face after taking the decision of migrating your store to Magento 2. But after reading the next section of our article, your frown would be turning into a smile.

Reasons to migrate to Magento 2:

Why should you migrate to a new platform though? Magento 1 is familiar ground and migrating is a hassle. So, what do you get out of migrating?

The new things that Magento 2 has to offer are worth this hassle.

After migrating to Magento 2, you will be able to integrate Artificial Intelligence in your Marketing and Sales strategies and target your audience more effectively. You can use chatbots to automate your customer service saving the resources, efforts and the time of your Sales and Support team. Feature-wise Magento 2 brings with it more speed, added security, increased SEO friendliness and an easier to navigate dashboard.

And the most talked about feature that Magento 2.3 will offer is PWA (Progressive Web App), which means you can provide a mobile app like an experience of your webstore to your customer without actually having a mobile app. You won’t have to invest a big sum of money in developing a mobile app but you will be providing a necessary mobile app feature to your customer base.

Talk about a win-win situation.

However, that is not it. Using PWA feature, the customers will be able to add a shortcut of your web store (mobile experience) on the home screen which will enhance your customer life cycle. Additionally, PWA also have push notifications, just like apps.

Mobile app like features without actually having to put the efforts in developing one. Amazing, isn’t it?

Winding up

It is a long, cumbersome process, and if you own an ecommerce store that is built on Magento 1, migrating to Magento 2 should be your priority. It will save your store from a lot of avoidable issues, and give it a revamp that can elevate the customer experience on your store.

You can be a business owner that sells to customers (B2C) or one that sells to other business (B2B). The thing to focus on is that your customers, no matter who they are, should have easy access to your products. The obvious solution is building a web store. Perhaps you already have a web store.

Your web store is just like a brick and mortar store in terms of maintenance. Keeping your e-commerce store up-to-date with latest technologies is very important and here’s why:

According to Forrester Research, by 2020, – which is only next year – the US will have 12.1% of all B2B sales, via e-commerce. Therefore, it is necessary that your store stays relevant in the ever-growing competition. To figure out all the measures you need to take, you should know the various differences between B2B and B2C business models and website requirements.

 When you have a B2B web store, its aesthetic needs to be different from a B2C one:

• You will need to provide bulk selling options rather than single unit options
• You need to come through on your word, in terms of delivery, quality etc.

This is not to say that you don’t have to do that on a retail store, but that a B2B relationship can make or break your business.

B2B deals go through multiple levels of approval, while a B2C customer will make a purchase if they find what they are looking for. When a B2B customer buys your products, if you throw in extra benefits like free shipping or a bundle of accessories for that product, you can be looking at a long-term contract with them. B2C customers will buy once and with a good offer maybe come back to your store, but there is no contract with them or a permanent relationship.

While building a web store, you have to keep all of these things in mind. So how do you go about it? The first thing to do is pick out the platform you want to build your store on. There are multiple options, offering a variation of services and tools. One of the best platforms out there is Odoo. Let me help you explore why.

Building an e-store on the Odoo platform is a no-brainer. It provides a host of benefits and customization options. Whether you are starting from scratch or switching over from another platform, there are a number of Odoo development services and providers in the market. But before giving your business to any of the service providers, make sure they are official Odoo Ready partners, which makes them a premium provider of Odoo development services. These providers know the ins and outs of the platform in detail & know what they are doing. If you are looking to hire Odoo developers then make sure they can work dynamically and help you develop your web presence in multiple ways.

Below are some of the ways any good Odoo developing company can help you with:

Website development: 

Store development:

When the concept of e-commerce started, geography was no longer a limiting factor for businesses. You can have a much wider customer base with an e-store. With Odoo, you can design an excellent online store, so that you can reach out to customers much more easily, no matter where they are based. With an internet store, there is also the challenge of keeping your customer on your website. If the design of your e-store is as beautiful and functional as a brick and mortar store, your customers are bound to stay, and, come back.

App development: 

The future is app focused. Everyone has heard this and is trying to work towards it. Mobiles are the most accessible internet devices. So putting your e-store on that platform is the next step for your business. An Odoo app will reflect your web store. Mobile applications provide a much better experience on the smaller screens when compared with navigating the webpage on a similar screen.

Theme development:

A theme is how you arrange things, what color everything will be, the flow of products, etc. It is a décor term. Although, that doesn’t mean it is unimportant. Décor determines the mood of a shop. Similarly, a web store theme determines the look and feel of your e-commerce store. You should carefully consider what your store represents and then choose the right theme for you. There are multiple Odoo themes to choose from, for both the frontend and the backend of your store.

Module development:

Every platform will be missing something or the other. A web store, however, cannot miss anything in order to be fully effective. However, there is a simple solution to this. You can add different elements according to your requirement and customize your Odoo based store, as you want to! This is also your way to stand out from other stores, by adding something additional for your customers.

Integration:

Lastly, you have to think about what you can do to make your business run smoothly and the backend more efficient. You can integrate a Customer Relationship Management module, an accounting module, as well as other apps to it.

Although having enough B2C development platforms, the B2B market needs customized and dedicated B2B software to rationalize the complexities and provide ground-up technological B2B solution. The best way to go about this is to hire Odoo developers who can work for your store’s needs. At the end of the day, the solution should help you run your business smoothly and be financially beneficially.

When it comes to the best audio systems in the world, there are only two brands we can think of: Bose & Sennheiser. The German giant has recently decided to get rid of the homegrown ecosystem for customer data management. And integrated SugarCRM to hear the better sound of the data.

 Some of the Challenges Identified by Sennheiser:

Sennheiser heavily relied on the systems and flows developed by their developers over the years. One of the biggest challenges was to integrate these tools with SugarCRM; such as:

• IBM Connections: Intranet collaboration
• JD Edwards Enterprise: ERP
• MicroStrategy: Business intelligence
• Spredfast: Social Media Monitoring
• Evalanche: Marketing Automation
• Skype4Business: Customer calls

Apparently, their CRM was not able to process all of this data and provide a central view of the same. Therefore, in order to make the best use of the available data, one must first correlate this data. The Executives identified the need for a robust CRM to ensure that their global workforce gets a 360-degree view. From the CRM point of view, it must be a comprehensive solution. As it needs to fit within the expansive sales channels and integrate customer services & marketing efforts.

Scope of the Solution: The “must-have” list created while selecting the CRM included:

Sennheiser listed Sugar as the best fit for their complex requirements

1. Support for globally distributed users & customers
2. Cost-effectiveness and yet ensure the seamless integration of Sugar with their ERP, BI & Social Media Monitor
3. Advanced Workflow
4. Support for B2B & B2C Sales, Customer Services, and Marketing
5. On-premise integration to ensure Govt data security regulations

Results of the Integration:

The SugarCRM development team deployed the solution which was to run across 40 countries. They implemented Sugar first for the B2B sales and then applied to the B2C. And then gradually applied this to various other verticals. The result was that the data insights across verticals became possible.

Sugar made integration between marketing and customer services. The Sugar deployment bridged the customer lifecycle data with the new sales leads. The impact was to be able to convert customers as personal users. This data led to an increase in cross-selling.

Sugar helped Sennheiser to chart the customer lifecycle and to sell with one to one approach. It became really easy to apply the learning from a given customer follow-up cycle to convert another one. It all became available due to the Sugar deployment. Further, the Audio Electronics giant plans to expand the scope into social media for marketing & lead generation and to create a workflow mechanism as a process.

SugarCRM Customization & Deployment:

Sugar is one of the leading enterprise CRM software available today in the market. The build of the solution ensures the ability to process large data streams. It is also an ideal CRM software that you can easily integrate with various tools. The primary reason why Sennheiser choose Sugar over the other CRMS is that it can customize the processes to suit your needs.

Every business runs with its own defined processes. Traditionally, that was the primary reason why the industry leaders opted for a custom CRM. Sugar is one of the best with respect to customizations of CRM. Therefore, if your needs for customized processes are equally demanding, Sugar could be the answer to each and every one of your needs.

SugarCRM Development for Your Business:

You might already have Sugar installed or you could be the one vetting your options right now. As technical experts with a number of successful Sugar extensions on the Sugar Outfitters, Biztech can be your guide through this extremely complex process of SugarCRM development and customizations. Some of our best extensions are Survey Rocket, SugarCRM WordPress Customer Portal, and TapCRM.

Based in Ahmedabad, Biztech is one of the leading IT Products & Services providers. We offer end to end SugarCRM customization services along with ready to use products. We have a dedicated team of skilled developers along with the Sugar ISV Partnership.

As we are an ISO 27001 certified company, we promise high standard practices for information security. In order to get an estimation for your requirements, get in touch with us.

This was our take on the case study published by SugarCRM.

Do you want to generate an ample amount of revenue out of your online business? If yes, then you must be aware that digital marketing is the best way to do so. It isn’t easy to market online with competition being global but it’s not impossible as well. There are many ways to go about digital marketing: SEO optimization, Content Marketing, PPC Campaigns, Social Media Marketing, etc. But it is important that you do not get overwhelmed or influenced by any of them. Assuming you have a prodigious amount of budget and need o strike a balance between your marketing, product expenses, and return on investment, you need to have short term and long term marketing plans.

While you get advantages sometime later out of your SEO and Content marketing campaigns, it’s wise to have an allotted portion of your marketing budget for PPC services. This study from Word stream say that the top 3 paid ad spots from the Google first page get 41% of the clicks. This means that apart from these paid spots, the entire organic results have only 59% chances of getting clicked. It doesn’t matter how well you rank, those first 41% searchers are never likely to see your organic content.

Although it’s true that paid ads can be expensive. And that too with two types of cases. Whether it’s you trying to handle the campaign by yourself or it’s a marketing agency who believes in the higher the budget, the better the revenue scheme. Our PPC experts believe that you should consider your revenue as profit only if it’s 400% of your costs.

 To maximize your ROI, boost your brand image and overall business growth promptly, go through the below explained paid advertisement methods and choose the one according to your business needs:

1) Shopping Ads:

This is the perfect way of selling your products through Google and rank higher among your competitors. You need to make sure that your e-store contains at least 500 products. Otherwise, you may face some visibility issues.

To be brief these are the elements a product listing ad contains:

• Featured Image
• Product Title
• Product Price
• A Link to your Store
• Many more...

This CPC (Cost per click) model contribute to the following advantages:

1. Your product gets the spotlight within Google Search.
2. Generate qualified leads/sales in a short span of time.
3. Your multiple products may appear for the single performed query.
4. Chances of higher CTR rates.

2) Google Search and Display Network Ads:

These campaigns work on the keywords. As per your requirements, you have options to select. You can go with Search ads, Display ads, or Video Ads as per your choice. Out of all the conditions if you want your ads to appear on the first page of Google, make sure that you provide an excellent user experience. If the optimization by your PPC company is done properly, your ads will appear on the first page of Google among your top industry competitors.

You can also control the messaging and site links you want to display. For example, you can display several links related to your portfolio, pricing page, product page and so on. It gradually increases the CTR of your page. You can add specific call outs, CTA targeted messaging to make your ads look more appealing among other listed competitions.

Here are some of its benefits:

• Speed: You launch a PPC campaign and within some hours, you will start getting traffic and probably sales to your website.
• Customer Reach: Businesses crave for the targeted audience. And Google ads provide great control over demographics. You can choose the location, age, interests, and many things to filter out the audience on your store.
• Boosts Content Marketing: While content marketing is one of the most major things marketers try, you can maximize its performance with the support of Google Ads.
• Remarketing: You can track the users. The ones who at least once visited your website. And if they didn’t make any purchase, here, you can target them again with the remarketing campaigns.

3) Smart Campaigns

Previously known as AdWords Express, it was a standalone solution. Designed for a lower maintenance option for small businesses. Good news is that to establish the conversion capabilities, Smart Campaigns is now a part of the Google Ads Family.

You just need to set up your account and rest other things are managed automatically. You have no keywords to choose, no bidding strategies to decide, and no ongoing maintenance. This way, you can spend more time with your customers.

Some of the Improved Features:

• Campaign Overview: Where you get all the performance insights.
• Alerts: Get alerts about billing, issues, etc.
• Map Track: Track the number of people clicked on the location, opted for the directions.
• Track your Calls: It shows a number of calls received from the campaign.
• Schedule: Choose the days and time specifically of your choice to run the ads.

Why We Don’t Recommend You Smart Campaigns Though?

Just like everything being automated on the internet, Smart Campaigns is a new way you might like to try out and run the campaign by yourself. But just like everything has a dark side, here you do not have control over so many things. You cannot decide your keywords, bidding methods, bid adjustments. This means that you cannot pause any of the campaign keywords whose bid gets increased. And there are chances that you might end up exceeding your budget and would want to stop the campaigns midway even before you get anything out of it.

It is important to squeeze the desired outputs from the ad campaigns with regular bid adjustments, adding negative keywords, new keywords, trying out new ways to improve the performance of ads in Google. Plus, to manage and balance your costs up to your pre-decided criteria you need a PPC company to do all the hustle. We advise you that while managing your campaigns, the focus needs to be on the conversion rates and how to constantly improve that.

Success Tip

A few months ago, we had one client for PPC services. We managed to optimize their revenue growth to 274% against only 41.94% of the spent cost. When we initiated, the spent ratio was 147% with 157% of revenue. To read the detailed report you can click here. The main point is that even if you know how to manage these operations, you will get fussy about the non-performance. Because, after one point you will need an expert who streamlines your conversion rates to decrease the cost ratio.

Do you also want to increase your conversions? Discuss your requirements with us and we would be happy to make your campaign a success!

Advertisement is a primary tool of marketing. You advertise a product to spread an awareness among your customer base. This way they come to know about the product and good ads leave a lasting impression on their mind which makes them buy the product. Advertisements used to happen on print media, televisions, or radios before the internet was born. Occasionally, though more often than occasionally, print ads were brilliant. They reached masses and people actually paid attention to the product ads because of how good they were. People used to care about ads for radio and television as well. This is not to say that no one cares about it now.

However, then came the internet and it changed everything about the advertising industry. It fast tracked all industries and their selling potential. It changed the way people spent on marketing. With print, one had to buy ad spaces on news pages or in magazines, which is expensive. While with television, one had to buy prime spots or have a very small audience that consumed content at odd hours of the day.

The wonderful thing about the internet is that it’s everywhere, with a whole lot of advertising channels being free or almost free. Your spending prowess doesn’t limit online marketing solutions. There are solutions that cost nothing or very little. So, marketing is easier now for everyone, and not just for big companies. Digital ads can reach any device connected to the internet. So, the potential of your ads become limitless.

Traditionally, advertising is just one aspect of online marketing solutions. Now, one can market products and services on social media, through email marketing, with videos that play on video sharing platforms like YouTube, etc. Modern-day advertisements themselves are not static. There are images, animations, and videos, that make ads much more interactive than simple looking few words in a newspaper.

There are multiple benefits of shifting your marketing efforts and resources from traditional marketing to online marketing. But there are some negatives that might be making you cynical about shifting to online marketing.

Here are the biggest negatives that stop many owners to invest in online marketing:

• There is too much going on the internet, so sometimes your voice can drown in all that.
• With taking things digital, comes the problem of your digital impression. It is very easy to mess up because of internet trolls and negative feedback. As the internet gives you a voice, it also gives a voice to negative feedback.

But these negatives won’t hold you back if the command of your online marketing strategies is in the right hands. Before jumping to any conclusions, let’s have a look at the spectrum of benefits online marketing comes with:

• Accurate Statistics:

• One can get accurate statistics to analyze the return on investment and performance of the online ads. Based on these statistics, one can also understand the demographic based requirements of the products or services they are selling.

For example: Showing ads for raincoats in a region that has next to no rainfall is futile. But showing ads for the same product in a region when it rains most time of the year, will convert into positive sales.

• Wider Reach:

The reach of online ads is wide as around 4.012 billion people use internet worldwide. With more devices connecting to the internet every day, your products and services can reach out to more people easily.

For example: If you have an ecommerce clothing store with a global targeted audience, then online ads will make your web presence more effective and you will be able to reach to your targeted audience.

• Flexibility:

When you direct all your marketing efforts towards online advertising, you can target the audience the way you want to. The flexibility that online platforms provide make your ads more relevant resulting in higher sales and overall organizational growth.

For example: If you sell headphones, you can have your ads play before consumer technology videos, or place them with consumer technology blogs.

• Partnership marketing:

As a business owner you can partner with media houses, or blogs to talk about your products. In return, when your targeted customers buy your products through the links they have provided, they will get a small percent of the sale.

• Equal opportunities:

Digital marketing gives small and big companies the same platforms, therefore providing the equal opportunities to each and every one.

Keeping the benefits aside, online marketing is not rocket science but it comes close. As a business owner this can be pretty overwhelming. But as it happens with all innovation, a whole new industry of digital marketing has risen with the internet. There are plenty of good digital marketing service providers available. You can pick such company that works well for you and handover your online marketing segment to them.

Summing up…

Digital marketing service providers are experts in figuring out what works for your brand and how to represent you in front of your audience. It is easier to have a dedicated team working on marketing so that you can focus on your growing product or enhancing services. You can only maintain relevance in the market if what you are selling is up-to-date to meet the requirements of the audience. It has to keep up with the competition and if possible offer better features than the competition. This you can do, when you work hand-in-hand with a digital marketing service provider.

source: https://www.biztechcs.com/blog/modern-advertising-ruled-digital-marketing/

Advertisement is a primary tool of marketing. You advertise a product to spread an awareness among your customer base. This way they come to know about the product and good ads leave a lasting impression on their mind which makes them buy the product. Advertisements used to happen on print media, televisions, or radios before the internet was born. Occasionally, though more often than occasionally, print ads were brilliant. They reached masses and people actually paid attention to the product ads because of how good they were. People used to care about ads for radio and television as well. This is not to say that no one cares about it now.

However, then came the internet and it changed everything about the advertising industry. It fast tracked all industries and their selling potential. It changed the way people spent on marketing. With print, one had to buy ad spaces on news pages or in magazines, which is expensive. While with television, one had to buy prime spots or have a very small audience that consumed content at odd hours of the day.

The wonderful thing about the internet is that it’s everywhere, with a whole lot of advertising channels being free or almost free. Your spending prowess doesn’t limit online marketing solutions. There are solutions that cost nothing or very little. So, marketing is easier now for everyone, and not just for big companies. Digital ads can reach any device connected to the internet. So, the potential of your ads become limitless.

Traditionally, advertising is just one aspect of online marketing solutions. Now, one can market products and services on social media, through email marketing, with videos that play on video sharing platforms like YouTube, etc. Modern-day advertisements themselves are not static. There are images, animations, and videos, that make ads much more interactive than simple looking few words in a newspaper.

There are multiple benefits of shifting your marketing efforts and resources from traditional marketing to online marketing. But there are some negatives that might be making you cynical about shifting to online marketing.

Here are the biggest negatives that stop many owners to invest in online marketing:

• There is too much going on the internet, so sometimes your voice can drown in all that.
• With taking things digital, comes the problem of your digital impression. It is very easy to mess up because of internet trolls and negative feedback. As the internet gives you a voice, it also gives a voice to negative feedback.

But these negatives won’t hold you back if the command of your online marketing strategies is in the right hands. Before jumping to any conclusions, let’s have a look at the spectrum of benefits online marketing comes with:

• Accurate Statistics:

One can get accurate statistics to analyze the return on investment and performance of the online ads. Based on these statistics, one can also understand the demographic based requirements of the products or services they are selling.

For example: Showing ads for raincoats in a region that has next to no rainfall is futile. But showing ads for the same product in a region when it rains most time of the year, will convert into positive sales.

• Wider Reach:

The reach of online ads is wide as around 4.012 billion people use internet worldwide. With more devices connecting to the internet every day, your products and services can reach out to more people easily.

For example: If you have an ecommerce clothing store with a global targeted audience, then online ads will make your web presence more effective and you will be able to reach to your targeted audience.

• Flexibility:

When you direct all your marketing efforts towards online advertising, you can target the audience the way you want to. The flexibility that online platforms provide make your ads more relevant resulting in higher sales and overall organizational growth.

For example: If you sell headphones, you can have your ads play before consumer technology videos, or place them with consumer technology blogs.

• Partnership marketing:

As a business owner you can partner with media houses, or blogs to talk about your products. In return, when your targeted customers buy your products through the links they have provided, they will get a small percent of the sale.

• Equal opportunities:

Digital marketing gives small and big companies the same platforms, therefore providing the equal opportunities to each and every one.

Keeping the benefits aside, online marketing is not rocket science but it comes close. As a business owner this can be pretty overwhelming. But as it happens with all innovation, a whole new industry of digital marketing has risen with the internet. There are plenty of good digital marketing service providers available. You can pick such company that works well for you and handover your online marketing segment to them.

Summing up…

Digital marketing service providers are experts in figuring out what works for your brand and how to represent you in front of your audience. It is easier to have a dedicated team working on marketing so that you can focus on your growing product or enhancing services. You can only maintain relevance in the market if what you are selling is up-to-date to meet the requirements of the audience. It has to keep up with the competition and if possible offer better features than the competition. This you can do, when you work hand-in-hand with a digital marketing service provider.

source: https://www.biztechcs.com/blog/modern-advertising-ruled-digital-marketing/

The cotton mills. The assembly lines. And the microprocessors.

Do you know what’s common in these three?

These were the driving force of first, second and third Industrial Revolutions. Each of them has its inception from industrial agonies of superannuated work processes. Moreover, all these work methods not just advanced the way industries used to operate, but also obsolete the conventional operations. IoT is the new entry in these applied mechanics to drive the industrial transformation one more time. And that too more powerfully than its predecessors. As it has happened by far.

The steam engine driven Cotton mills gave birth to modern time factories in Britain. After almost 150 years, Ford’s Assembly lines ushered mass production and also drove horse carriages off the roads. In the later 20th century, the rise of electronics introduced microprocessors. It changed the industries one more time with a desktop in every office and telecom connections. Now it is the time for IoT, the new steam engine that is imputing the IIoT Solutions. Yet again, breaking old norms and patterns and surpassing the potential of its predecessors.

Industry 4.0: IIoT, The New Dawn

The basic feature that gives Industrial IoT Solutions superiority is its ability to create a nexus of other powerful technologies. It gives a base for Big Data, AI, Machine Learning and several others to set together and work collaboratively. In this whole cycle, IIoT helps them connect, communicate and command actions with efficiency as well as convenience. Now, that is innovative and improvised. So, in other words, you can also take this technology as Marvel’s X-Men series Mutant character Rogue. The one who can absorb other’s powers and use them by touching them.

IIoT creates an ally and proves out to be a bundled solution with numerous technologies. This enables IIoT to capitalize on the power of others and magnify them into a single unified solution. And that’s how it empowers the industrial processing to be quicker, smoother and smarter. That is the plot where Industrial IoT Solutions become such a revolutionary tool of industrial change. The IIoT is shifting the human to human and machine interaction in this course of change. Let us see how it is transforming the work with its techno advanced interaction within a process:

Machine to Machine Interaction

Generation X managed their way out through digital interaction. Now the Generation Y is taking this to the next level with an intuitively cohesive machine to machine interaction. With the help of Machine Learning, you can add senses to the machines. And harness them with real-time analytics, data-driven processing. Hence, it will lead to a real-time point to point communication between machines for better control and monitoring. IIoT makes this interaction operable via triggered responses and will enable it to react as required. Saying it more simply, the machines will be able to know what they need and when. And at the same time, it will also command for procurement or if directed, will procure by its own.

For Example: In a windmill energy plant, if the motors are moving too fast and on a higher flow, the system will send the readings to the cloud. In the controlling and monitoring room, the system will read this data. It will calculate and extend the spectral to handle more energy input.

Analytics to Machine Interactions

Decision making is the game in any business. IIoT adds more value to your business decision making with real-time feedback from the system. Industrial IoT Solutions enables the machine to analytics and analytics to machine interaction. It lays the foundation for this critical interaction to work on AI. With such interactions, industrial processing becomes more refined and renders more clarity in decision making. On the parallel note, the whole workflow becomes insightful, productively advanced and self-sufficient.

For example: John was searching for smart wearables online and he visits the nearby store to buy that. The store proximity device or bacon sensors detect his smartphone and identifies him as a mostly visited customer. Based on his previous purchase patterns and shopping insights, the system will identify him as a valued customer. And it will send an alert to the store manager who will serve him with a better deal to deliver good customer experience.

Human to Automation Interactions

The use of wearables, sensors, and bacon are driving human life to the next level. IIoT drives the best out of it by using these devices with IP protocols to act automatically in real time. In Industrial engagements, it will drive an automated workflow that notifies, analyze and react on its own. And that all with utmost efficiency. Hence, it confines the human intervention to the minimal level and shifting its role to other much productive engagements.

For Example: Let us talk about a warehouse that is managing a mass stock for an e-commerce store. The IIoT driven system will automatically assign the tasks with required instructions pre-defined in the system. Sensors will detect employee cards whenever they arrive in the warehouse and will assign their tasks through an automated process right on their desk. Hence, whenever they will receive an order, it will assign that automatically to the respective person. Same way, whenever the manager or supervisor will arrive in the store, they will get reports for the past day orders and their statuses automatically on their screens.

CRM software available in the market are upgrading at the speed of a space shuttle. They are advancing and reaching new limits every day with a single aim in mind: To make it easier to build and strengthen customer relationships.

Recently, SugarCRM has expanded its horizons by introducing new features in their Winter ‘19 release. This update will supercharge the SugarCRM and Sugar CRM development companies. These features will supposedly make SugarCRM simple, easy to use, and will include some innovative tools which will help organizations to weave sound relationships with their customers.

The highlighted features of this SugarCRM new update are as follows:

• Comment Box: This feature is included in the Winter ‘19 update and this feature allows employees to keep applicable comments within the SugarCRM. Moreover, they can share the comments they want with the customers.
  • Usage: This feature provides a great opportunity for everyone in the organization to contribute and collaborate with their customer knowledge base. A chance at creating an extensive and information-rich knowledge base for their customers.

• Exportable Data: SugarCRM knowns their audience inside out. They know the pain points and what kind of solutions their customer base is seeking. To enable their users to utilize the stored data from anywhere, SugarCRM has introduced the exportable data feature.
  • Usage: The main purpose behind introducing this feature was to provide a certain level of flexibility to the organizations when it comes to gathering, processing, and digesting the company data.

• Quick Access:  SugarCRM’s understanding of the importance of CPC and their investment in developing features around it is visible in this feature. Their users will be now able to provide their customers with quick access to their frequently and most visited products through Product Catalog Quick Picks Dashlet.
  • Usage: This feature will improve the customer experience as it lets them access what they like and visit frequently smoothly.

• Business Automation: The newest update of SugarCRM includes advanced workflows which will allow the users to add automation into most of the aspects of customer operations. The update also comes with the ability to update and create various related records.
  • Usage: There are multiple ways to use automation features in your daily business operations. The automation of certain processes will allow better usage of the user’s time.

With the above-mentioned updation in the SugarCRM, it is most likely that this CRM has plans to become an industry leader sooner or later. It will definitely take some time for them to reach there but with the right vision and customer-centric strategies, they will soon reach there. There is no doubt in that.

And SugarCRM is not alone in broadening the bandwidth of their CRM software. There are some plugins and extensions available, created by Sugar CRM development firms, for SugarCRM that help in expanding the functionality of your everyday CRM. These plugins make for great add-ons for every kind of industry.

One such plugin is SurveyRocket. A smart survey plugin that works with Sugar as well as SuiteCRM. This plugin will let the user create unique surveys right from their CRM. It comes with advanced features like skip logic, net promoter score, real-time feedback, and analytical data. All of these functions combined will definitely affect the quality of your customer relationships.

Moreover, with such advancements in the cyberspace, you can now access all the CRM functionalities right from your mobile phone using apps like TapCRM. This mobile app of SugarCRM gives freedom to users to work from anywhere and everywhere. Any Sugar CRM development company can help you create personalized plugins and add-ons which can create a huge impact when idealized properly.

In a Nutshell…

SugarCRM is going places with such updates and it’s taking its users along with. Stay tuned for more such updates on Sugar CRM development.

• Copy required files from /design/frontend/default/default/ directory.
• Paste them to /design/frontend/default/your theme directory.
• Follow same steps for default skins (/skin/frontend/default/default/).
• Make necessary changes to the theme.
• Go to System->Configuration->Design and apply the new changes to your themes.

1) Better Business Scope

2) It’s an Investment

3) It’s Cost Effective

4) It Boosts Branding

5) Gives you Right Kind of Audience

Website Speed:

• A website speed shows that how quickly users are able to see and interact with your e-store. Here are some effective tips to get rid of low website speed:
• If possible, try to reduce the number of HTTP requests and other Javascript loadings.
• Use GZip to compress the size of HTML files.
• Create AMP version of your website to support Mobile Speed.
• Try to reduce the number of redirects on your website.
• Make use of CDN to distribute server load.

Reduce Bounce Rate:

Migrate to HTTPS:

301 Redirect:

Structure URLs:

Navigation:

Create Content:

Buying Funnel:

Amazon Listing

Guest Content

In a Nutshell

“I am familiar with Magento. I know how it works. It gives me ample number of features to implement a good level customization.” Being a Magento Development Company, we have often heard our clients vocalizing such things. However, this enthusiasm comes tumbling down along with their crashed website. Let’s say that didn’t happen. It’s just the overall speed of your website that dwindled and is frustrating the customers. Result? They start looking at other websites for a better surfing and buying experience.

‘Aftercare’ is an aspect that several Magento e-store owners have unheeded. If you do not want to lose your customers and make the most out of your ecommerce website’s potential, you must think about the regular maintenance and support that your e-store needs. Today we shall discuss some of the best practices in Magento Maintenance and Support that you must implement. Here we go:

Move to the Latest Magento Version

The cocoon of current Magento version seems comfortable? Well, there’s bad news. You might have to break out of it and consider upgrading to the latest version of it. If you do not, you might not be able to make the most out of the benefits and features that come along with Magento. Although several e-store owners might continue using the old versions, the support date to the old versions is likely to end by June 2020.

So, if you want to receive consistent upgrades and want features that help you stand out, you must consider migrating to Magento 2. A company offering Magento Development Services might be able to help you with the migration.

Select a Hosting Service You Trust

Imagine this. You are making sales for Good Friday. And you have a lot of products to sell. But in some time, your inbox is brimming with hate emails from customers. They have complained about the issues they are facing while adding items to the shopping cart, unreasonable loading times, and check out errors. Such issues can do more damage to the reputation of your brand than you can ever imagine!

To keep a scenario like above bay, you must hire a hosting provider that offers superior quality services. A good loading speed, potential to cope with concurrent requests, and uptime are the basic ingredients that your website must have. Magento compatibility, of course, is an aspect that you must consider.

Keep Your Servers Safe

Keeping your server environment safe and secure from different threats is one more challenge you need to take up. This is because you might be collecting sensitive data from customers as a Magento store owner. To keep vulnerabilities at bay, you need to ensure that the operating system of your server is secure. Ideally, you should make use of secure communication protocol like – HTTPS, SSH, or SFTP to take care of your files.

Disable FTP and try not to open all port in server for the application access as it can make your website hackable. Magento makes use of .htaccess files so that it can protect system files while using Apache web server. In case you are using a server like Nginx, you will have to make sure that all the files remain protected. Keep the access of cron.php file limited to certain users and curb access through IP address.

Upgrade Magento Extensions

The community version of Magento might not be able to provide you with certain features and functionalities you are looking for. And that’s the reason why you might need extensions that can help you expand the functionality of your ecommerce store. Now, let’s say you decide to Migrate from the current version of Magento to a new one. During such times, you also might have to consider updating your old extensions.

Often, when you do not upgrade the extension, your website might run slow or you might have issues while operating old extension on a new Magento version. So, whenever you invest into Magento extensions, ensure that they have undergone upgrade and are compatible with your current Magento version. You can check out these extensions on Magento marketplace or an add-ons store.

Get in Touch with a Magento Maintenance Firm

Several companies claim that they provide Magento website maintenance. But it is easier said then done. No matter what business you are into, you might or might not have an expertise with maintain the web code of your website. This is when you might need to get in touch with a Magento Development Company that provides with maintenance services. The developers will ensure that the code and design of your website are up to the mark.

Generally, a Magento Development Company would be able to provide you with Magento maintenance services after looking into different aspects that might need your care and attention. This way, you will also be able to do what’s you are supposed to do the best. Running your business.

Why Choose Biztech Consultancy as Your Magento Maintenance & Service Providers?

The Magento specialists at Biztech Consultancy have over a decade of experience in working with Magento platform. Which means, they have the best ways to help you make the most out of your Magento website’s potential. Whether it is the security aspect of your website that troubles you or need to carry out an important upgrade for your website, we would be more than happy to help.

Our Magento Specialists have excellent communication skills and will provide you with 24/7 Magento support. Get in touch with us now and know more about how we can help you achieve your goals!

In 2018, Google introduced some drastic changes to algorithms. One of the examples is AI. Google almost used AI to filter approx, 30% of search queries in 2018. The other thing to consider is, a website with the most links is not likely to always rank at the top. There is a number of other ranking factors behind your rankings. To push your website towards improved search results, a good user experience, technical SEO, and quality content are one of the most important areas to focus. To get you more into the topic here are the top 4 most important factors influence your search rankings:

Structured Data

Structured Data is an important aspect to pass all the information about your website to search engines. It’s a way of communicating information about your website to Google. For example, if you have a business based on food, your SEO services company can implement rich cards to display all the necessary information in the search. The type of information you can display with structured data is working hours, pricing, product reviews and so on. It will enhance your search appearance and will improve your CTR rate.

Podcasts

Podcasts are a modern form of content. They are also considered as an extension of content marketing. A podcast is a new way to consume a great amount of content. If you have a website or product which can drive quality content to your audience, this content marketing method can help you. If you hire professional SEO services, they would help you make a content strategy that includes sponsorships, promoting specific contents, products, services and so on.

Mobile Experience

Mobile Experience is the utmost important ranking factor. A study by SearchMetrics says that all of the topmost visible domains in the search are mobile friendly. Today, Mobile friendliness is a norm, and it is important to note that your content is responsive on all the mobile platforms. One more thing to keep in your checklist is that when you are processing your mobile version site, you should launch it only after it’s competition. Because a broken or an incomplete version may affect your rankings.

Backlinks

When your website is packed up with quality backlinks, your website would look more trustworthy to search engines. So, whenever you link your website to any third-party domain, make sure that you link it from a quality aka authority website. And an authority website is a domain with quality, relevant content with an appropriate audience. Additionally, you can consider its DA (Domain Authority) as well. For the full-fledged advantage, a good number of social signals such as Facebook likes, shares, tweets is likely to influence your Google rankings.

Concluding

Looking back to the days, we have seen Google evolving its algorithms for more quality rich content, backlinks, and most importantly mobile experience. There are numerous other factors responsible to influence your rankings. It is wise to opt for a Professional SEO service, work on the above-mentioned factors, and I am sure you’ll come out ahead of the competition.