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Key Indicators that will Help you Pick Digital Marketing Service Providers

Earlier, the internet was not a place one naturally navigated to, to find things or to shop. So, billboards, magazines, radio, and television were the only mediums used to advertise. Sports games would have huge billboard ads, movies would have ads in magazines & radio etc. But over the last two decades now, we have had the internet. The Internet has changed how we market our products and services. It has created numerous jobs that are specific to each and every little part of marketing digitally.

Online marketing reaches every internet connected device.

 

The best thing about digital marketing is the myriad types of feedback you can get. You can know demographic based requirements, interests and sales conversions. You can see what kind of advertisements convert to sales, what type of content a particular demographic consumes and therefore where to target your ads etc. However, as a business owner you have a lot to do and studying marketing analytics might take up a majority of your time as you might not be an expert in that.

 

This is where digital marketing service providers come in. Their job is to come up with digital marketing strategies that work for your business. There are too many digital marketing service providers in the market and it can be overwhelming to choose the right one. All of them offer multiple, often similar-sounding services and that makes it confusing. It is a rather expensive investment to make, both in terms of finances and your brand image. So, here are a few tips to weed out the substandard digital marketing service provides and some key indicators of genuine ones.

 

Things to avoid:

 

  • Lack of verifiable portfolio: If a digital marketing company does not have a sizeable portfolio of clients they have worked with, or are not willing to share that information, that is a huge sign to not work with them.

 

  • Exorbitant prices: If a company charges you much higher than what is the standard rate for that service in the market, then it is a clear indication that you might have to look further to find a suitable, legit, and cost-effective digital marketing service provider.

 

  • Unwilling to make promises: If a digital marketing service provider seems inconfident working with your business, and is hesitant in setting marketing goals that convert to positive sales, then they are not going to benefit you. Neither in short-term nor in the long-term.

 

  • Lack of strategy: Online marketing is a strategy game, and strategies require one to look at the big picture. So, if a digital marketing service provider does not have a long-term strategy that works for you, then you should definitely consider going for a different solution provider.

 

In lieu of this, there are companies that are willing to go the extra mile with you and for you. A good online marketing solution works only when businesses work hand-in-hand with their digital marketing service providers. So how does one figure out which digital marketing service provider is good for them?

 

Here are a few indicators of decent digital marketing service providers:

 

  • Portfolio: A good digital marketing service provider has no issue in showing the companies that they have worked with or are working with. They will want to talk about how they are a part of successful businesses and how they can help you achieve your goals as well.

 

  • Vision: No matter what your business is, they are capable enough to have a vision that aligns with your needs. They are able to map your progress and build marketing campaigns accordingly. Their marketing efforts will bring you prospects that convert to customers.

 

  • True to their word: Digital marketing service providers are very good at making promises. If they follow those promises with actions that work for you, then they are worth working with.

 

  • Economical/Penny-wise: They are economical in their digital marketing services. They carefully plan out what solutions you can spend your marketing budget on. They are not wasteful or hasty about any financial decisions.

 

  • Compatible: They will find marketing solutions that work seamlessly with your brand. They will talk about your brand in a way that makes you look good instead of making them look good.

 

Rounding off…

 

Choosing the online marketing strategies for your business can be a really daunting task, so you should make sure that you keep these indicators in mind when hiring a company. After all, this is a long-term relationship for your business and the one that will control your brand majorly. So, choose wisely!

4 Reasons to Future Proof Your Business With Industrial IoT

Automation of various daily activities is not a new concept. It is something we see and do in our everyday lives. We use the products that are born out of the internet of things. It’s in our smartwatches, home hubs, weighing scales, refrigerators, doorbells, our cars, and a million other products in between. The internet in them enables them to talk to each other. However, IoT goes beyond just our personal use products. It has expanded its reach to machines, factories and what not.

This is the industrial internet of things. It is popularly known as the fourth wave of the Industrial Revolution.

 

And in this blog, we are going to give you an overview of how it works, how it enhances your business operations and the challenges you might face during the implementation of the same.

 

How does IIoT work?

 

The most basic step of using IIoT solutions in your production flow is by integrating the necessary sensors or by switching out with the machines that have with the right sensors. There are two ways to go about it. Either one can build these machines from scratch according to one’s requirement, or one can buy these machines and robots and program them according to their needs.

 

The sensors you use can be determined by how you want the actions to flow. For movement-based actions, you need a motion sensor, for time-based ones you need to set it up for actions at specific intervals. You can also have temperature-based sensors to get the most productivity based on the changing environment.

 

IIoT might come with some complications but it has something big to offer us. According to a study, by 2020, 85% of manufacturers plan to implement IIoT solutions in their plants.

 

This means that they can see the long-term implementation of IIoT and already have a workforce that knows how to use these systems or are in the process of hiring skilled people who are able to integrate IIoT in their workflow.

 

And if you are still on the minority side of this, then we know the reason why. In our next section, we have listed out the concerns you might have regarding IIoT and of course, the reasons why you should let go of them.

 

Why are owners scared of implementing industrial IoT services?

 

  • Data security breaches: The most important part of the internet of things, is the cloud-based system it works on. The data is on a cloud platform. A lot of owners worry about security breaches.

 

  • Finding skilled workforce: IIoT is a fairly new concept. So, owners are concerned about not being able to find skilled workers for a price that they can afford.

 

  • Upgrading costs:  Upgrading huge machines is pretty expensive. And without actually seeing the benefits work for them, the owners are hesitant to take the risk of spending a huge sum of money.

 

  • Production Stoppage: Obviously upgrading machines means production will pause for a while. This means your business might suffer a loss during the process of machine upgradation.

 

  • Current Workforce Problems: The staff may take a while to learn their way around the new machines, so the once friction-less work environment could be a little more stressful. This may upset the workflow and affect the production process. However, once the training is over and things start to run smoothly, there is no turning back on efficiency.

All the concerns regarding the IIoT are valid but the benefits IIoT has to offer will take your business to another level. Below are the benefits of IIoT:

 

Reasons Why You Should Future Proof Your Business with Industrial IoT:

 

Industrial Internet of Things connects the machines in your factory with the internet. The machines can monitor themselves and learn their own behavior patterns making sure that everything works efficiently.

 

  • Seamless Workflow: IIoT enabled devices work with each other to create a seamless workflow. This gives way to more structured business operations and quality products. IIoT solutions make your machines smarter and help you sell more.

 

  • Shorter Maintenance Time: The machines work in sync with each other and humans in a particular pattern. Any break in the pattern triggers an alert and notifies the owner. This means that one can repair it immediately. When the maintenance interval is shorter, the production cycle has shorter delays.

 

  • Efficient Customer Service: Another advancement that IIoT can offer you is the efficient monitoring of all the products you sell. Whenever the products malfunction, your customer immediately gets an alert to bring it in for maintenance or you can offer at home maintenance, depending on the product. Efficient customer service helps establish a long-term relationship with the customer.

 

  • Enhanced Upselling: As we have already established, IIoT solutions can monitor the products that an owner sells. It is a great way to upsell your original product. Moreover, by learning how customers use a product, and what for, the owner can understand the future requirements of the market and launch new products based on that. The new products can be completely unrelated to the original one, or they could be add-on accessories that enhance the original product.

 

All the benefits mentioned above have made the manufacturers believe in the Industrial Internet of Things.

Odoo Freelancers vs Company: Which One to Go For?

Ever since its invention, Odoo has made an impactful impression in the market. With over 300 million users, it is known for providing easy access to its applications to global companies. Their applications have helped many firms to grow and flourish in their respective industries.

 

And if you are a business which has adopted Odoo to manage their business and is looking to expand then we know that you might come across a dilemma.

A dilemma between hiring Odoo developer/freelancers or an Odoo development company for the same.

 

 

This blog is going to get you out of this pickle by listing out some of the factors to consider before choosing between Odoo Freelancers and an Odoo development company.

 

7 Factors to help you make a decision:

 

Project Size

 

The project size and scope may vary based on your requirements. And if the scope of the project is massive, then you will need a whole team working towards a common goal for complex requirements.

 

So, ideally, hiring Odoo freelancers for small projects would be cost-effective providing you with the quality results. But if the project carries a lot of importance & has a wide scope, then going with a proper Odoo development company would be perfect.

 

Process

 

Every company has a way of working and a process for different projects.

So, if you with Odoo freelancers, then there might be a scenario where you will need to manage and look into every small aspect of the development process. Wherein, with a suitable Odoo development firm, you can rely on them and can get desired results without much supervision from your side.

 

Hence, if your firm likes to follow a set of rules and a proper process, then go with a proper development firm.

 

Quality

 

When it comes to freelancers, they work on multiple projects simultaneously and hence they try to finish the work as soon as possible. On the other hand, any Odoo development company try to build healthy and long-term relationships with clients. Therefore, the Odoo company would develop and work on your project with a keen focus on each and every detail.

 

One can say that choosing the development firm ensures quality and on-time results with extended relationships.

 

Cost

 

There is a clear gap between quality and quantity. Just like that, when you opt for a freelance developer, it might be cost-effective. But as a result, you can expect some discrepancies in the results as they work individually. On the other hand, with any development firm, you will find a fair difference in the quality of outputs. In the end, it always stays up to you. You can always go with both the options as per your requirements.

 

Domain Expertise

 

When you need a fully customized solution, development firms have the advantage of having different sets of expert developers. Whether you want to develop an integrated solution, or customized software, with development firms you have an added benefit of working with a team with various areas of expertise.

 

Safety

 

Safety and confidentiality of your project and other details are of utmost important. And organizations have strict policies regarding this. All the members working in the firm are bound to follow the practices to make sure that no sensitive information leaks out.

 

Support

 

When your development partner completes the project, it doesn’t end there. Furthermore, you will need support and maintenance from time-to-time. In the instances of any urgent queries, it is worth the extra charges to leverage the extended support for the project from an Odoo development company.

 

Where to look for an Odoo Developer or an Odoo Development Company?

 

One can say that hiring a company would ensure real-time results. But for most of the start-ups, the cost is going to be an obstacle. For such instances, you can hire Odoo developer from India. At present, many startups outsource their development needs to India as it an affordable solution.

 

This development model is cost-effective serving you with quality results. You can leverage the benefits of the largest group of technical and professional talent. As you choose to go with the official Odoo partners the work, you would get is up to the mark.

You can also ensure timely delivery with official Odoo partners. Most reputed Indian development firms will have dedicated teams working on Odoo projects. Which leads to timely delivery within the pre-decided budget.

 

If you want to hire Odoo developer from India, you can discuss the above-mentioned aspects with them and try to finalize possible ways based on their reply to start the development process. This way, you can get a clear understanding of your development partner to build a long-term relationship.

 

A qualified Odoo developer will make the most out of the resources offered by Odoo. It will make your process streamlined and more productive. You should opt for a developer or development company that has enough resources to render you the best possible solutions. You would also need support and maintenance services for regular updates. Hence, it is wise to take time and select a developer that helps you to align the work process on a long-term base.

 

Final Thoughts

 

There is a different workflow for every type of organization. It’s all about recognizing the difference between the individual freelance and organization services to choose the one that suits your needs.

A Comprehensive Overlook of Magento Migration Process

If you are the owner of an ecommerce store that is built on the Magento platform, then you must have already heard that the company is ending support for Magento 1 in June 2020. And it is a necessity to migrate your web store from Magento 1 to Magento 2 before the big change. It must seem like it’s away in the future and you have the leisure to pursue this matter later but understanding the migration process, choosing a Magento migration service provider, etc can take a few months.

 

But worry not, we are going to guide you through the whole process in this article. It will tell you why you should migrate, the difficulty of the migration process, how to migrate and finally, the benefits of migrating to Magento 2.

 

The major difference between Magento 1 and Magento 2 we have highlighted in this article is the ability to run PWA (Progressive Web Applications) in Magento 2. And we assure you that this feature is worth all the trouble.

Let’s start with the problems you might face if you don’t migrate your web store to the latest version of Magento.

 

Possible Threats of Not Migrating:

 

Regular updates in software make sure that all security threats are addressed to keep your site safe from cyber attacks. The updates keep everything running smoothly making sure that there are no data leaks or malfunctions of these sorts.

 

And as an ecommerce site, the data you have is extremely sensitive because it is your users’ personal data. And loosing that data could cause a catastrophe for your business. Additionally, if the users feel that their data is in danger, they might not feel safe sharing their personal information with your business. Indirectly, you could lose a major chunk of your business.

 

And I am sure no business owner wants that.

 

Migrating to a newer, better version of Magento will continue protecting your site against all these threats. But it isn’t just about threats. There is more to this migration process.

 

Hassles of migrating to Magento 2:

 

But migrating from Magento 1 to Magento 2 will not be easy. The first thing to note is that it will be more expensive than Magento 1. It will also take a few months for a Magento 2 development company that provides Magento 2 migration service to transfer everything to the new platform.

 

Also, the themes that you used for Magento 1 will not work for Magento 2. So, you will have to build or purchase new themes. The same goes for the extensions. Because the themes and extension data cannot be migrated, you will have to build them from scratch.

These are the possible difficulties that you might face after taking the decision of migrating your store to Magento 2. But after reading the next section of our article, your frown would be turning into a smile.

 

Reasons to migrate to Magento 2:

 

Why should you migrate to a new platform though? Magento 1 is familiar ground and migrating is a hassle. So, what do you get out of migrating?

 

The new things that Magento 2 has to offer are worth this hassle.

 

After migrating to Magento 2, you will be able to integrate Artificial Intelligence in your Marketing and Sales strategies and target your audience more effectively. You can use chatbots to automate your customer service saving the resources, efforts and the time of your Sales and Support team. Feature-wise Magento 2 brings with it more speed, added security, increased SEO friendliness and an easier to navigate dashboard.

 

And the most talked about feature that Magento 2.3 will offer is PWA (Progressive Web App), which means you can provide a mobile app like an experience of your webstore to your customer without actually having a mobile app. You won’t have to invest a big sum of money in developing a mobile app but you will be providing a necessary mobile app feature to your customer base.

 

Talk about a win-win situation.

 

However, that is not it. Using PWA feature, the customers will be able to add a shortcut of your web store (mobile experience) on the home screen which will enhance your customer life cycle. Additionally, PWA also have push notifications, just like apps.

 

Mobile app like features without actually having to put the efforts in developing one. Amazing, isn’t it?

 

Winding up

 

It is a long, cumbersome process, and if you own an ecommerce store that is built on Magento 1, migrating to Magento 2 should be your priority. It will save your store from a lot of avoidable issues, and give it a revamp that can elevate the customer experience on your store.

A Brief Overview: Odoo as Your Ultimate Business Web Solution

You can be a business owner that sells to customers (B2C) or one that sells to other business (B2B). The thing to focus on is that your customers, no matter who they are, should have easy access to your products. The obvious solution is building a web store. Perhaps you already have a web store.

 

Your web store is just like a brick and mortar store in terms of maintenance. Keeping your e-commerce store up-to-date with latest technologies is very important and here’s why:

According to Forrester Research, by 2020, – which is only next year – the US will have 12.1% of all B2B sales, via e-commerce. Therefore, it is necessary that your store stays relevant in the ever-growing competition. To figure out all the measures you need to take, you should know the various differences between B2B and B2C business models and website requirements.

 When you have a B2B web store, its aesthetic needs to be different from a B2C one:

 

  • You will need to provide bulk selling options rather than single unit options
  • You need to come through on your word, in terms of delivery, quality etc.

 

This is not to say that you don’t have to do that on a retail store, but that a B2B relationship can make or break your business.

 

B2B deals go through multiple levels of approval, while a B2C customer will make a purchase if they find what they are looking for. When a B2B customer buys your products, if you throw in extra benefits like free shipping or a bundle of accessories for that product, you can be looking at a long-term contract with them. B2C customers will buy once and with a good offer maybe come back to your store, but there is no contract with them or a permanent relationship.

 

While building a web store, you have to keep all of these things in mind. So how do you go about it? The first thing to do is pick out the platform you want to build your store on. There are multiple options, offering a variation of services and tools. One of the best platforms out there is Odoo. Let me help you explore why.

 

Building an e-store on the Odoo platform is a no-brainer. It provides a host of benefits and customization options. Whether you are starting from scratch or switching over from another platform, there are a number of Odoo development services and providers in the market. But before giving your business to any of the service providers, make sure they are official Odoo Ready partners, which makes them a premium provider of Odoo development services. These providers know the ins and outs of the platform in detail & know what they are doing. If you are looking to hire Odoo developers then make sure they can work dynamically and help you develop your web presence in multiple ways.

 

Below are some of the ways any good Odoo developing company can help you with:

 

Website development: 

 If you want to build a website on the Odoo platform, then any good development company can help you with that. The standard Odoo format is not a limitation. Make sure the company provides customization for your website according to your business requirements. Odoo gives the flexibility to build a great website based on its platform, which helps in retaining each website’s unique character. When your website is great, it is easier to navigate. As official Odoo partners, it is very easy for them to tailor your Odoo website to your needs.

 

Store development:

 

When the concept of e-commerce started, geography was no longer a limiting factor for businesses. You can have a much wider customer base with an e-store. With Odoo, you can design an excellent online store, so that you can reach out to customers much more easily, no matter where they are based. With an internet store, there is also the challenge of keeping your customer on your website. If the design of your e-store is as beautiful and functional as a brick and mortar store, your customers are bound to stay, and, come back.

 

App development: 

The future is app focused. Everyone has heard this and is trying to work towards it. Mobiles are the most accessible internet devices. So putting your e-store on that platform is the next step for your business. An Odoo app will reflect your web store. Mobile applications provide a much better experience on the smaller screens when compared with navigating the webpage on a similar screen.

 

Theme development:

 

A theme is how you arrange things, what color everything will be, the flow of products, etc. It is a décor term. Although, that doesn’t mean it is unimportant. Décor determines the mood of a shop. Similarly, a web store theme determines the look and feel of your e-commerce store. You should carefully consider what your store represents and then choose the right theme for you. There are multiple Odoo themes to choose from, for both the frontend and the backend of your store.

 

Module development:

 

Every platform will be missing something or the other. A web store, however, cannot miss anything in order to be fully effective. However, there is a simple solution to this. You can add different elements according to your requirement and customize your Odoo based store, as you want to! This is also your way to stand out from other stores, by adding something additional for your customers.

 

Integration:

 

Lastly, you have to think about what you can do to make your business run smoothly and the backend more efficient. You can integrate a Customer Relationship Management module, an accounting module, as well as other apps to it.

 

Although having enough B2C development platforms, the B2B market needs customized and dedicated B2B software to rationalize the complexities and provide ground-up technological B2B solution. The best way to go about this is to hire Odoo developers who can work for your store’s needs. At the end of the day, the solution should help you run your business smoothly and be financially beneficially.

SugarCRM Development Case Study: Sennheiser Electronic GmbH & Co

When it comes to the best audio systems in the world, there are only two brands we can think of: Bose & Sennheiser. The German giant has recently decided to get rid of the homegrown ecosystem for customer data management. And integrated SugarCRM to hear the better sound of the data.

 Some of the Challenges Identified by Sennheiser:

 

Sennheiser heavily relied on the systems and flows developed by their developers over the years. One of the biggest challenges was to integrate these tools with SugarCRM; such as:

 

  • IBM Connections: Intranet collaboration
  • JD Edwards Enterprise: ERP
  • MicroStrategy: Business intelligence
  • Spredfast: Social Media Monitoring
  • Evalanche: Marketing Automation
  • Skype4Business: Customer calls

 

Apparently, their CRM was not able to process all of this data and provide a central view of the same. Therefore, in order to make the best use of the available data, one must first correlate this data. The Executives identified the need for a robust CRM to ensure that their global workforce gets a 360-degree view. From the CRM point of view, it must be a comprehensive solution. As it needs to fit within the expansive sales channels and integrate customer services & marketing efforts.

 

Scope of the Solution: The “must-have” list created while selecting the CRM included:

 

Sennheiser listed Sugar as the best fit for their complex requirements

 

  1. Support for globally distributed users & customers
  2. Cost-effectiveness and yet ensure the seamless integration of Sugar with their ERP, BI & Social Media Monitor
  3. Advanced Workflow
  4. Support for B2B & B2C Sales, Customer Services, and Marketing
  5. On-premise integration to ensure Govt data security regulations

 

Results of the Integration:

 

The SugarCRM development team deployed the solution which was to run across 40 countries. They implemented Sugar first for the B2B sales and then applied to the B2C. And then gradually applied this to various other verticals. The result was that the data insights across verticals became possible.

 

Sugar made integration between marketing and customer services. The Sugar deployment bridged the customer lifecycle data with the new sales leads. The impact was to be able to convert customers as personal users. This data led to an increase in cross-selling.

 

Sugar helped Sennheiser to chart the customer lifecycle and to sell with one to one approach. It became really easy to apply the learning from a given customer follow-up cycle to convert another one. It all became available due to the Sugar deployment. Further, the Audio Electronics giant plans to expand the scope into social media for marketing & lead generation and to create a workflow mechanism as a process.

 

SugarCRM Customization & Deployment:

 

Sugar is one of the leading enterprise CRM software available today in the market. The build of the solution ensures the ability to process large data streams. It is also an ideal CRM software that you can easily integrate with various tools. The primary reason why Sennheiser choose Sugar over the other CRMS is that it can customize the processes to suit your needs.

 

Every business runs with its own defined processes. Traditionally, that was the primary reason why the industry leaders opted for a custom CRM. Sugar is one of the best with respect to customizations of CRM. Therefore, if your needs for customized processes are equally demanding, Sugar could be the answer to each and every one of your needs.

 

SugarCRM Development for Your Business:

 

You might already have Sugar installed or you could be the one vetting your options right now. As technical experts with a number of successful Sugar extensions on the Sugar Outfitters, Biztech can be your guide through this extremely complex process of SugarCRM development and customizations. Some of our best extensions are Survey Rocket, SugarCRM WordPress Customer Portal, and TapCRM.

 

Based in Ahmedabad, Biztech is one of the leading IT Products & Services providers. We offer end to end SugarCRM customization services along with ready to use products. We have a dedicated team of skilled developers along with the Sugar ISV Partnership.

As we are an ISO 27001 certified company, we promise high standard practices for information security. In order to get an estimation for your requirements, get in touch with us.


This was our take on the case study published by SugarCRM.

How to Increase Your Business Revenue Through Google Ads?

Do you want to generate an ample amount of revenue out of your online business? If yes, then you must be aware that digital marketing is the best way to do so. It isn’t easy to market online with competition being global but it’s not impossible as well. There are many ways to go about digital marketing: SEO optimization, Content Marketing, PPC Campaigns, Social Media Marketing, etc. But it is important that you do not get overwhelmed or influenced by any of them. Assuming you have a prodigious amount of budget and need o strike a balance between your marketing, product expenses, and return on investment, you need to have short term and long term marketing plans.

 

While you get advantages sometime later out of your SEO and Content marketing campaigns, it’s wise to have an allotted portion of your marketing budget for PPC services. This study from Word stream say that the top 3 paid ad spots from the Google first page get 41% of the clicks. This means that apart from these paid spots, the entire organic results have only 59% chances of getting clicked. It doesn’t matter how well you rank, those first 41% searchers are never likely to see your organic content.

 

Although it’s true that paid ads can be expensive. And that too with two types of cases. Whether it’s you trying to handle the campaign by yourself or it’s a marketing agency who believes in the higher the budget, the better the revenue scheme. Our PPC experts believe that you should consider your revenue as profit only if it’s 400% of your costs.

 

 To maximize your ROI, boost your brand image and overall business growth promptly, go through the below explained paid advertisement methods and choose the one according to your business needs:

 

1) Shopping Ads:

 

This is the perfect way of selling your products through Google and rank higher among your competitors. You need to make sure that your e-store contains at least 500 products. Otherwise, you may face some visibility issues.

To be brief these are the elements a product listing ad contains:

  • Featured Image
  • Product Title
  • Product Price
  • A Link to your Store
  • Many more...

 

This CPC (Cost per click) model contribute to the following advantages:

 

  1. Your product gets the spotlight within Google Search.
  2. Generate qualified leads/sales in a short span of time.
  3. Your multiple products may appear for the single performed query.
  4. Chances of higher CTR rates.

 

2) Google Search and Display Network Ads:

 

These campaigns work on the keywords. As per your requirements, you have options to select. You can go with Search ads, Display ads, or Video Ads as per your choice. Out of all the conditions if you want your ads to appear on the first page of Google, make sure that you provide an excellent user experience. If the optimization by your PPC company is done properly, your ads will appear on the first page of Google among your top industry competitors.

 

You can also control the messaging and site links you want to display. For example, you can display several links related to your portfolio, pricing page, product page and so on. It gradually increases the CTR of your page. You can add specific call outs, CTA targeted messaging to make your ads look more appealing among other listed competitions.

 

Here are some of its benefits:

  • Speed: You launch a PPC campaign and within some hours, you will start getting traffic and probably sales to your website.
  • Customer Reach: Businesses crave for the targeted audience. And Google ads provide great control over demographics. You can choose the location, age, interests, and many things to filter out the audience on your store.
  • Boosts Content Marketing: While content marketing is one of the most major things marketers try, you can maximize its performance with the support of Google Ads.
  • Remarketing: You can track the users. The ones who at least once visited your website. And if they didn’t make any purchase, here, you can target them again with the remarketing campaigns.

 

3) Smart Campaigns

 

Previously known as AdWords Express, it was a standalone solution. Designed for a lower maintenance option for small businesses. Good news is that to establish the conversion capabilities, Smart Campaigns is now a part of the Google Ads Family.

You just need to set up your account and rest other things are managed automatically. You have no keywords to choose, no bidding strategies to decide, and no ongoing maintenance. This way, you can spend more time with your customers.

 

Some of the Improved Features:

 

  • Campaign Overview: Where you get all the performance insights.
  • Alerts: Get alerts about billing, issues, etc.
  • Map Track: Track the number of people clicked on the location, opted for the directions.
  • Track your Calls: It shows a number of calls received from the campaign.
  • Schedule: Choose the days and time specifically of your choice to run the ads.

 

Why We Don’t Recommend You Smart Campaigns Though?

 

Just like everything being automated on the internet, Smart Campaigns is a new way you might like to try out and run the campaign by yourself. But just like everything has a dark side, here you do not have control over so many things. You cannot decide your keywords, bidding methods, bid adjustments. This means that you cannot pause any of the campaign keywords whose bid gets increased. And there are chances that you might end up exceeding your budget and would want to stop the campaigns midway even before you get anything out of it.

 

It is important to squeeze the desired outputs from the ad campaigns with regular bid adjustments, adding negative keywords, new keywords, trying out new ways to improve the performance of ads in Google. Plus, to manage and balance your costs up to your pre-decided criteria you need a PPC company to do all the hustle. We advise you that while managing your campaigns, the focus needs to be on the conversion rates and how to constantly improve that.

 

Success Tip

 

A few months ago, we had one client for PPC services. We managed to optimize their revenue growth to 274% against only 41.94% of the spent cost. When we initiated, the spent ratio was 147% with 157% of revenue. To read the detailed report you can click here. The main point is that even if you know how to manage these operations, you will get fussy about the non-performance. Because, after one point you will need an expert who streamlines your conversion rates to decrease the cost ratio.

 

Do you also want to increase your conversions? Discuss your requirements with us and we would be happy to make your campaign a success!

Why Modern Advertising is Ruled by Digital Marketing

Advertisement is a primary tool of marketing. You advertise a product to spread an awareness among your customer base. This way they come to know about the product and good ads leave a lasting impression on their mind which makes them buy the product. Advertisements used to happen on print media, televisions, or radios before the internet was born. Occasionally, though more often than occasionally, print ads were brilliant. They reached masses and people actually paid attention to the product ads because of how good they were. People used to care about ads for radio and television as well. This is not to say that no one cares about it now.

 

However, then came the internet and it changed everything about the advertising industry. It fast tracked all industries and their selling potential. It changed the way people spent on marketing. With print, one had to buy ad spaces on news pages or in magazines, which is expensive. While with television, one had to buy prime spots or have a very small audience that consumed content at odd hours of the day.

 

The wonderful thing about the internet is that it’s everywhere, with a whole lot of advertising channels being free or almost free. Your spending prowess doesn’t limit online marketing solutions. There are solutions that cost nothing or very little. So, marketing is easier now for everyone, and not just for big companies. Digital ads can reach any device connected to the internet. So, the potential of your ads become limitless.

 

Traditionally, advertising is just one aspect of online marketing solutions. Now, one can market products and services on social media, through email marketing, with videos that play on video sharing platforms like YouTube, etc. Modern-day advertisements themselves are not static. There are images, animations, and videos, that make ads much more interactive than simple looking few words in a newspaper.

 

There are multiple benefits of shifting your marketing efforts and resources from traditional marketing to online marketing. But there are some negatives that might be making you cynical about shifting to online marketing.

 

 

 

Here are the biggest negatives that stop many owners to invest in online marketing:

 

  • There is too much going on the internet, so sometimes your voice can drown in all that.
  • With taking things digital, comes the problem of your digital impression. It is very easy to mess up because of internet trolls and negative feedback. As the internet gives you a voice, it also gives a voice to negative feedback.

 

But these negatives won’t hold you back if the command of your online marketing strategies is in the right hands. Before jumping to any conclusions, let’s have a look at the spectrum of benefits online marketing comes with:

 

  • Accurate Statistics:

 

  • One can get accurate statistics to analyze the return on investment and performance of the online ads. Based on these statistics, one can also understand the demographic based requirements of the products or services they are selling.

 

For example: Showing ads for raincoats in a region that has next to no rainfall is futile. But showing ads for the same product in a region when it rains most time of the year, will convert into positive sales.

 

  • Wider Reach:

 

The reach of online ads is wide as around 4.012 billion people use internet worldwide. With more devices connecting to the internet every day, your products and services can reach out to more people easily.

 

For example: If you have an ecommerce clothing store with a global targeted audience, then online ads will make your web presence more effective and you will be able to reach to your targeted audience.

 

  • Flexibility:

When you direct all your marketing efforts towards online advertising, you can target the audience the way you want to. The flexibility that online platforms provide make your ads more relevant resulting in higher sales and overall organizational growth.

 

For example: If you sell headphones, you can have your ads play before consumer technology videos, or place them with consumer technology blogs.

 

  • Partnership marketing:

 

As a business owner you can partner with media houses, or blogs to talk about your products. In return, when your targeted customers buy your products through the links they have provided, they will get a small percent of the sale.

 

  • Equal opportunities:

 

Digital marketing gives small and big companies the same platforms, therefore providing the equal opportunities to each and every one.

 

Keeping the benefits aside, online marketing is not rocket science but it comes close. As a business owner this can be pretty overwhelming. But as it happens with all innovation, a whole new industry of digital marketing has risen with the internet. There are plenty of good digital marketing service providers available. You can pick such company that works well for you and handover your online marketing segment to them.

 

Summing up…

 

Digital marketing service providers are experts in figuring out what works for your brand and how to represent you in front of your audience. It is easier to have a dedicated team working on marketing so that you can focus on your growing product or enhancing services. You can only maintain relevance in the market if what you are selling is up-to-date to meet the requirements of the audience. It has to keep up with the competition and if possible offer better features than the competition. This you can do, when you work hand-in-hand with a digital marketing service provider.

 

source: https://www.biztechcs.com/blog/modern-advertising-ruled-digital-marketing/

Why Modern Advertising is Ruled by Digital Marketing

Advertisement is a primary tool of marketing. You advertise a product to spread an awareness among your customer base. This way they come to know about the product and good ads leave a lasting impression on their mind which makes them buy the product. Advertisements used to happen on print media, televisions, or radios before the internet was born. Occasionally, though more often than occasionally, print ads were brilliant. They reached masses and people actually paid attention to the product ads because of how good they were. People used to care about ads for radio and television as well. This is not to say that no one cares about it now.

 

However, then came the internet and it changed everything about the advertising industry. It fast tracked all industries and their selling potential. It changed the way people spent on marketing. With print, one had to buy ad spaces on news pages or in magazines, which is expensive. While with television, one had to buy prime spots or have a very small audience that consumed content at odd hours of the day.

 

The wonderful thing about the internet is that it’s everywhere, with a whole lot of advertising channels being free or almost free. Your spending prowess doesn’t limit online marketing solutions. There are solutions that cost nothing or very little. So, marketing is easier now for everyone, and not just for big companies. Digital ads can reach any device connected to the internet. So, the potential of your ads become limitless.

 

Traditionally, advertising is just one aspect of online marketing solutions. Now, one can market products and services on social media, through email marketing, with videos that play on video sharing platforms like YouTube, etc. Modern-day advertisements themselves are not static. There are images, animations, and videos, that make ads much more interactive than simple looking few words in a newspaper.

 

There are multiple benefits of shifting your marketing efforts and resources from traditional marketing to online marketing. But there are some negatives that might be making you cynical about shifting to online marketing.

 

 

Here are the biggest negatives that stop many owners to invest in online marketing:

 

  • There is too much going on the internet, so sometimes your voice can drown in all that.
  • With taking things digital, comes the problem of your digital impression. It is very easy to mess up because of internet trolls and negative feedback. As the internet gives you a voice, it also gives a voice to negative feedback.

 

But these negatives won’t hold you back if the command of your online marketing strategies is in the right hands. Before jumping to any conclusions, let’s have a look at the spectrum of benefits online marketing comes with:

 

  • Accurate Statistics:

 

One can get accurate statistics to analyze the return on investment and performance of the online ads. Based on these statistics, one can also understand the demographic based requirements of the products or services they are selling.

 

For example: Showing ads for raincoats in a region that has next to no rainfall is futile. But showing ads for the same product in a region when it rains most time of the year, will convert into positive sales.

 

  • Wider Reach:

 

The reach of online ads is wide as around 4.012 billion people use internet worldwide. With more devices connecting to the internet every day, your products and services can reach out to more people easily.

 

For example: If you have an ecommerce clothing store with a global targeted audience, then online ads will make your web presence more effective and you will be able to reach to your targeted audience.

 

  • Flexibility:

When you direct all your marketing efforts towards online advertising, you can target the audience the way you want to. The flexibility that online platforms provide make your ads more relevant resulting in higher sales and overall organizational growth.

 

For example: If you sell headphones, you can have your ads play before consumer technology videos, or place them with consumer technology blogs.

 

  • Partnership marketing:

 

As a business owner you can partner with media houses, or blogs to talk about your products. In return, when your targeted customers buy your products through the links they have provided, they will get a small percent of the sale.

 

  • Equal opportunities:

 

Digital marketing gives small and big companies the same platforms, therefore providing the equal opportunities to each and every one.

 

Keeping the benefits aside, online marketing is not rocket science but it comes close. As a business owner this can be pretty overwhelming. But as it happens with all innovation, a whole new industry of digital marketing has risen with the internet. There are plenty of good digital marketing service providers available. You can pick such company that works well for you and handover your online marketing segment to them.

 

Summing up…

 

Digital marketing service providers are experts in figuring out what works for your brand and how to represent you in front of your audience. It is easier to have a dedicated team working on marketing so that you can focus on your growing product or enhancing services. You can only maintain relevance in the market if what you are selling is up-to-date to meet the requirements of the audience. It has to keep up with the competition and if possible offer better features than the competition. This you can do, when you work hand-in-hand with a digital marketing service provider.

 

source: https://www.biztechcs.com/blog/modern-advertising-ruled-digital-marketing/

Change The Way You Have Worked So Far with Industry 4.0

The cotton mills. The assembly lines. And the microprocessors.

Do you know what’s common in these three?

 

These were the driving force of first, second and third Industrial Revolutions. Each of them has its inception from industrial agonies of superannuated work processes. Moreover, all these work methods not just advanced the way industries used to operate, but also obsolete the conventional operations. IoT is the new entry in these applied mechanics to drive the industrial transformation one more time. And that too more powerfully than its predecessors. As it has happened by far.

 

The steam engine driven Cotton mills gave birth to modern time factories in Britain. After almost 150 years, Ford’s Assembly lines ushered mass production and also drove horse carriages off the roads. In the later 20th century, the rise of electronics introduced microprocessors. It changed the industries one more time with a desktop in every office and telecom connections. Now it is the time for IoT, the new steam engine that is imputing the IIoT Solutions. Yet again, breaking old norms and patterns and surpassing the potential of its predecessors.

 

Industry 4.0: IIoT, The New Dawn

 

The basic feature that gives Industrial IoT Solutions superiority is its ability to create a nexus of other powerful technologies. It gives a base for Big Data, AI, Machine Learning and several others to set together and work collaboratively. In this whole cycle, IIoT helps them connect, communicate and command actions with efficiency as well as convenience. Now, that is innovative and improvised. So, in other words, you can also take this technology as Marvel’s X-Men series Mutant character Rogue. The one who can absorb other’s powers and use them by touching them.

 

IIoT creates an ally and proves out to be a bundled solution with numerous technologies. This enables IIoT to capitalize on the power of others and magnify them into a single unified solution. And that’s how it empowers the industrial processing to be quicker, smoother and smarter. That is the plot where Industrial IoT Solutions become such a revolutionary tool of industrial change. The IIoT is shifting the human to human and machine interaction in this course of change. Let us see how it is transforming the work with its techno advanced interaction within a process:

 

Machine to Machine Interaction

 

Generation X managed their way out through digital interaction. Now the Generation Y is taking this to the next level with an intuitively cohesive machine to machine interaction. With the help of Machine Learning, you can add senses to the machines. And harness them with real-time analytics, data-driven processing. Hence, it will lead to a real-time point to point communication between machines for better control and monitoring. IIoT makes this interaction operable via triggered responses and will enable it to react as required. Saying it more simply, the machines will be able to know what they need and when. And at the same time, it will also command for procurement or if directed, will procure by its own.

 

For Example: In a windmill energy plant, if the motors are moving too fast and on a higher flow, the system will send the readings to the cloud. In the controlling and monitoring room, the system will read this data. It will calculate and extend the spectral to handle more energy input.

 

Analytics to Machine Interactions

 

Decision making is the game in any business. IIoT adds more value to your business decision making with real-time feedback from the system. Industrial IoT Solutions enables the machine to analytics and analytics to machine interaction. It lays the foundation for this critical interaction to work on AI. With such interactions, industrial processing becomes more refined and renders more clarity in decision making. On the parallel note, the whole workflow becomes insightful, productively advanced and self-sufficient.

 

For example: John was searching for smart wearables online and he visits the nearby store to buy that. The store proximity device or bacon sensors detect his smartphone and identifies him as a mostly visited customer. Based on his previous purchase patterns and shopping insights, the system will identify him as a valued customer. And it will send an alert to the store manager who will serve him with a better deal to deliver good customer experience.

 

Human to Automation Interactions

 

The use of wearables, sensors, and bacon are driving human life to the next level. IIoT drives the best out of it by using these devices with IP protocols to act automatically in real time. In Industrial engagements, it will drive an automated workflow that notifies, analyze and react on its own. And that all with utmost efficiency. Hence, it confines the human intervention to the minimal level and shifting its role to other much productive engagements.

 

For Example: Let us talk about a warehouse that is managing a mass stock for an e-commerce store. The IIoT driven system will automatically assign the tasks with required instructions pre-defined in the system. Sensors will detect employee cards whenever they arrive in the warehouse and will assign their tasks through an automated process right on their desk. Hence, whenever they will receive an order, it will assign that automatically to the respective person. Same way, whenever the manager or supervisor will arrive in the store, they will get reports for the past day orders and their statuses automatically on their screens.

SugarCRM: New Features and How to Utilize Them Cleverly

CRM software available in the market are upgrading at the speed of a space shuttle. They are advancing and reaching new limits every day with a single aim in mind: To make it easier to build and strengthen customer relationships.

 

Recently, SugarCRM has expanded its horizons by introducing new features in their Winter ‘19 release. This update will supercharge the SugarCRM and Sugar CRM development companies. These features will supposedly make SugarCRM simple, easy to use, and will include some innovative tools which will help organizations to weave sound relationships with their customers.

 

The highlighted features of this SugarCRM new update are as follows:

 

  • Comment Box: This feature is included in the Winter ‘19 update and this feature allows employees to keep applicable comments within the SugarCRM. Moreover, they can share the comments they want with the customers.
    • Usage: This feature provides a great opportunity for everyone in the organization to contribute and collaborate with their customer knowledge base. A chance at creating an extensive and information-rich knowledge base for their customers.

 

  • Exportable Data: SugarCRM knowns their audience inside out. They know the pain points and what kind of solutions their customer base is seeking. To enable their users to utilize the stored data from anywhere, SugarCRM has introduced the exportable data feature.
    • Usage: The main purpose behind introducing this feature was to provide a certain level of flexibility to the organizations when it comes to gathering, processing, and digesting the company data.

 

  • Quick Access:  SugarCRM’s understanding of the importance of CPC and their investment in developing features around it is visible in this feature. Their users will be now able to provide their customers with quick access to their frequently and most visited products through Product Catalog Quick Picks Dashlet.
    • Usage: This feature will improve the customer experience as it lets them access what they like and visit frequently smoothly.

 

  • Business Automation: The newest update of SugarCRM includes advanced workflows which will allow the users to add automation into most of the aspects of customer operations. The update also comes with the ability to update and create various related records.
    • Usage: There are multiple ways to use automation features in your daily business operations. The automation of certain processes will allow better usage of the user’s time.

 

With the above-mentioned updation in the SugarCRM, it is most likely that this CRM has plans to become an industry leader sooner or later. It will definitely take some time for them to reach there but with the right vision and customer-centric strategies, they will soon reach there. There is no doubt in that.

 

And SugarCRM is not alone in broadening the bandwidth of their CRM software. There are some plugins and extensions available, created by Sugar CRM development firms, for SugarCRM that help in expanding the functionality of your everyday CRM. These plugins make for great add-ons for every kind of industry.

 

One such plugin is SurveyRocket. A smart survey plugin that works with Sugar as well as SuiteCRM. This plugin will let the user create unique surveys right from their CRM. It comes with advanced features like skip logic, net promoter score, real-time feedback, and analytical data. All of these functions combined will definitely affect the quality of your customer relationships.

 

Moreover, with such advancements in the cyberspace, you can now access all the CRM functionalities right from your mobile phone using apps like TapCRM. This mobile app of SugarCRM gives freedom to users to work from anywhere and everywhere. Any Sugar CRM development company can help you create personalized plugins and add-ons which can create a huge impact when idealized properly.

 

In a Nutshell…

 

SugarCRM is going places with such updates and it’s taking its users along with. Stay tuned for more such updates on Sugar CRM development.

 

Do You Need Magento Development Services?

People say that there are no job descriptions in a startup. Unfortunately, this ambiguity leads to the most common mistake founders make, i.e. trying to do everything on their own.

 

It is quite understandable that you want things to be perfect, down to the smallest detail. And when it comes to your e-commerce website, this perfectionism becomes necessary. But there are different ways of achieving it, depending on your needs.

 

A good example of this is a Magento based e-commerce platform. Magento offers both Open Source and enterprise versions. You can further get them developed by Magento developers that may be in-house or freelancer, individual or agency.

 

What works best for one company may not work for the other. Therefore, you must be clear about your requirements to take an informed decision. Consider the following key factors before you hire a Magento developer:

 

 

Degree of Customization:

 

A web-store can be simple and minimalistic or feature rich with multiple pages. This will depend on your catalog, industry and the kind of user experience you wish to provide. This may be dependent on your target market and several other factors.

 

The extent to which the site is customizable will determine the kind of skill set you need. However, we recommend that you opt for Magento development services as they are better suited to create a seamless user experience

 

Complexity:

 

Like customization, the complexity of the site will affect your choice of developer. A firm with a rich portfolio will be able to balance the site’s functionality and usability without making a compromise on either.

 

This is necessary as the site should be easy to navigate for an average customer while providing all the filters and plugins that a user might need.

 

More complexity also means that development needs more time. You can reduce this by having a dedicated team of developers. You can use the resources provided by a consultancy firm to achieve your development goals.

 

Budget:

 

The budget as a factor differs from the other factors on this list in the sense that it has a limiting effect on your web-store. Depending on your financial projections and available funds, you can come up with an average amount that you are willing to invest in the development of your e-commerce platform.

 

But more importantly, you must give due importance to your long-term goals and whether your choice will work out for you in the long run.

 

Imagine your website without the financial constraints and then determine how you can achieve that with the available funds.

 

Scope:

 

You can look at the above-mentioned exercise as an analysis of the scope of your business. It is crucial that your website meets your business needs.

 

After sorting this out, you will need support and updates to ensure smooth operation. While freelancers only take the responsibility up to the time of delivery, a development firm will assist you over time as its interest lies in maintaining long-term relationships.

 

This is even more important when you’re looking to scale your operations. You will need constant assistance from the developer. The entity that created the web-store is best suited for upgrading it as and when required.

 

You need a site that matches your ambitions as a businessman. It is as they say, “a man’s reach should exceed his grasp.”

 

Size:

 

The size of your operation will also affect your preferences for development as it will require integrations with other tools such as ERPs. It will also decide whether you opt for the open source or the enterprise version of the software.

 

These integrations need experts from different domains to work together, which is only possible when you’re working with a firm having a diverse portfolio.

 

If you work with a firm from the beginning, you’ll have the flexibility to use their services as the size of your operation increases. Freelancers may not be able to assist you beyond a certain point and this may come to hinder your progress.

 

Conclusion:

 

Knowledge of the above-mentioned factors will give you important insights into the execution of your e-commerce store. Based on that, you can determine the kind of Magento development services you need to hire.

 

Before you hire Magento developers, you may get in touch with them and discuss the relevant factors. This will give you a fair idea about the developer while bringing clarity to your analysis.

 

There’s an old saying that goes, “measure twice, cut once”. The same is true for Magento store development. Before you began, you must be thorough with all the details that go into your website. Your site is your store and you must treat it that way.

7 Critical Magento Mistakes to Avoid When Selling Online

Every year Magento manages to handle over $100 billion of gross in merchandise volume. There is no doubt that Magento is one of the most popular eCommerce platforms trusted by thousands of merchants worldwide. As startups, SMEs, and large-scale corporations love this platform, Magento has a secured place among the top eCommerce platforms throughout the years. 

 

It presents a perfect blend of the digital and dynamic shopping experience to your customers. And to deliver this experience seamlessly to your customers, your e-store needs to be free of major technical blunders. However, it gets a bit tricky to handle a gigantic code web of any e-store. To help you out with this, we serving as a Magento 2 development services have enumerated the critical errors you might miss during the Magento eCommerce development of your store which is important to solve.

 

Let’s have a look!

 

1) Improper Layered Navigation

 

Layered navigation is generally a combination of different options available on a single web page. There are different categories displayed on a single page. This way, customers can select their choice of category landing on the web page of the products they need.  Now, there might occur problems such as slow website, overlapped categories, and obscured images. It affects the user experience. Eventually, it makes you face low sale numbers in your data sheets.

To escape such problems, you can use Ajax navigation for filtered results. You can even disable the crawling for such pages if you do not wish to rank them on google.

 

2) File Uploading

 

When you want to upload a specific pack or files on your Magento store, what it looks like: Download the Magento pack, install with FTP, work! What it actually is like: You spent hours finalizing a right tool, downloading the right files and then few more hours uploading the same files with FTP. 

 

And imagine the frustration, when you find out that you missed an important file while uploading software files in Magento Admin. 

 

The simple solution to this mistake is to use ‘Magento Download’. It is much faster and suitable than FTP.

 

3) Irregular Backups

 

This is one of the most critical issues to combat. Imagine that there is a system breach or a hacking issue on your website. You haven't backup your database which contains ‘N’ number of products or customers data. There are also chances that you might lose your new order data because of a sudden server issue. 

 

What happens next? You spend nights to try to recover the data, constant calling, never-ending hassles, and whatnot?

 

To avoid such situations your ecommerce development services partner, need to conduct regular backups. Almost every Magento development company has these services involved in their maintenance plan.

 

4) Modification of Default Theme

 

Your Magento e-store is up to date. The first and foremost thing to keep in mind is not to have any second thoughts regarding your theme choice. That theme modification process demands constant trial-and-error sessions.

If you still feel a necessity to make your storefront unique, there is a better way to do it.  Follow the below steps:

 

  • Copy required files from /design/frontend/default/default/ directory.
  • Paste them to /design/frontend/default/your theme directory.
  • Follow same steps for default skins (/skin/frontend/default/default/).
  • Make necessary changes to the theme.
  • Go to System->Configuration->Design and apply the new changes to your themes.

 

5) Procrastinate Router Issues

 

There are some instances where your modules function without an admin router. In such a case, remove the router. It is critical as it directly interferes with the behavior of modules. It may cause issues like failing to detect frontend page or redirection from HTTP to HTTPS.

 

To escape other router issues, you need to ensure that you assign similar names for frontend and admin routers.

 

6) Update Security Patches

 

We hear a buzz on the web regarding the Magento security issues. But does your developer keep your website updated with latest security releases? Magento regularly announces the security patches to enhance the security protocols for your e-store. Make sure that you refurbish your store security with the latest and required security releases. 

 

These updates integrate with the latest software releases. They released various security patches for Magento 2 version. Thus, it safeguards your e-store from spam ware and cyber-attacks.

 

7) Unnecessary Load on Memory

 

Does your coding structure have the fetchAll() method? If yes then, there are chances that it might consume a major portion of memory and network bandwidth. To eliminate such issue, what you can do is code the fetch() method to retrieve rows from the database which help you achieve better results.

 

Recapitulation of Thoughts

 

To gain the enormous sum of success in eCommerce, it is important to use the eCommerce Development Platform the right way.  If your website speed, design or flow is overwhelming you’re likely to experience a decline in your client base.

 

Rather than digging into the plethora of bugs later, it is wise for any Magento 2 Development Service provider to solve such critical mistakes while your site is still in the development stage. This way, your e-store can generate revenue that is capable to make your business an industry leader. The key here is to use this eCommerce giant to its full extent with appropriate practices. In case you face any issues solving such issues you can get in touch with us here.

Things You Must Consider While Hiring an SEO Service Provider

The beauty of digital marketing is that the results are measurable. You can objectively measure which activities are paying off. Consequently, you’ll know which digital marketing tactics you should pursue, which ones you should drop and which you must you should prioritize. So, when you’re making your digital marketing strategies, you have all the data that you need available at your fingertips.

 

Picking a Digital Marketing Services Company is a different matter altogether. There are new companies sprouting every day. Each one claims they can help you rank your website on Google. Well, there’s a limit to the number of sites that can rank for a keyword on the first page of a Google search. Besides, it is not just about ranking, you must rank for the right keywords. Otherwise, you might get a considerable amount of traffic but with few conversions happening.

 

There are many factors that you need to analyze when you’re considering a Digital Marketing Services Company, particularly an SEO Service Provider. However, some of them outweigh the others. Let’s go through them briefly.

 

 

Strategic Approach

 

Coming back to site ranking, an established SEO Service Provider will know the best practices of SEO. He will also have experience in several critical areas such as keyword research and link building. Using this knowledge, they can predict, to a certain extent, what strategies would work for you. This keeps the process streamlined as opposed to a novice fiddling with the various metrics.

 

You can assess the company’s approach by going through the case studies their case studies. You can also have a discussion with them and inquire about the key areas that you think are the most important.

 

Analysis and Reports

 

As discussed above, digital marketing has the advantage that it lets you analyze the results. You must ensure that the SEO Service Provider Gives you regular analysis and reports, quantifying the progress. This will enable you to keep track of the results by comparing it to the documented plans and determining whether the Digital Marketing Services Company is delivering on their promise.

 

Buying Cycle

 

Your aim should be to optimize your buying cycle. The actual sales process must be as short as possible. This will decrease the number of abandoned carts. You can further reduce cart abandonment by studying and optimizing the flow of control.

 

Perhaps the most important metric of your success is the number of customers who come back to purchase your product. This is also partially dependent on their previous buying experience with you.

 

Market Impact

 

Once you have reached a desirable ranking for the relevant keywords, you need to maintain it. Having a good ranking isn’t just an incremental step, it is a significant achievement. This is because when you’re ranking high on search engines, you get more traffic. This, in turn, leads to a higher ranking. Hence, it can have a cumulative effect in the form of a multiplicative market impact.

 

Cost Effective

 

Did you know that SEO is one of the most cost-effective ways of marketing your business digitally? This is because the results obtained are purely organic, without any form of advertising or paid promotions. It is also one of the most important tactics to use. You should start implementing this at the earlier stages of your marketing process.

 

Conclusion

 

Jumping from one SEO Service Provider to another is not a desirable process. So, you should take every measure to avoid making a regrettable choice. You must analyze your business goals and figure out what your marketing needs are. Discuss them with the prospective companies and understand how they intend to achieve these. Your brand image will serve you in the long run. It is a small factor with a great impact, that can make or break your business.

 

Don’t get overwhelmed by the number of choices. Filter out the companies that look promising- ask a friend, read suggestions, go through their portfolio. Then you can contact them and get a better understanding of how they operate. The final deciding factor, however, is the company’s work philosophy and clarity in communication. The top few companies will all be equally impressive. But this is a long-term relationship. So, you must choose the company that you feel comfortable with.

Advanced Guide to E-commerce SEO 2019

 

 

A study by HubSpot says that 61% of marketers find SEO as their top inbound marketing priority. Other statistics shared by Search Engine Journal projects that marketers would spend $79 billion on SEO by 2020!

 

One can say that SEO is the key mantra for web success. Although I am not stating that this is the only marketing tactic. If not SEO then there are various paid options on your hand such as Google paid ads, Facebook ads. But if you look at the eCommerce market, it’s getting tough to survive. And balancing your investments between marketing and other expenses would get pretty-tricky to handle.

 

The solution is to make your organic presence powerful on the web first. Because the experimenting game doesn’t work in the first phrase for any business. You need a solid game changer that generates revenue for the coming quarters. Therefore, having Website SEO Services can maintain your high rankings, revenue, and leads month after month.

Still not convinced?

 

Here are the reasons that explain why Professional SEO Services matters for any eCommerce business.

 

1) Better Business Scope

The Search Engine People’s study 2018 says that SEO leads have a close rate of 14.6%, compared to only 1.7% close rate for outbound leads such as print advertisements or any other form of search engine marketing! The reason is quite simple. Organic results are more trustworthy. The higher you rank in the search, the more conversions you would get.

 

2) It’s an Investment

It’s a fact that SEO takes time to generate results. Probably some months depended on the project type. There is nothing like first page rankings overnight. But If you have hired quality Website SEO Services, you would soon start getting returns. When it comes to paid ads, they constantly need your efforts. But when you achieve your first page results, with some upfront efforts it would maintain your place in the race without any further investments.

 

3) It’s Cost Effective

Unlike PPC, SEO doesn’t demand much costs. And if you are a startup, once your website goes live, appoint Website SEO Service experts. After some months of efforts, results would be on their way. You would get all the benefits of your previous marketing efforts. A best use case of getting fruitfull ROI.

 

4) It Boosts Branding

Back in a day, it was difficult to compete with industry leaders. The advantage you get from the search engine marketing is that you can perform the market analysis and offer the quality products as per the industry demands. Good thing is that if you have a product which serves the customer needs, it will uplift your brand name in the market.

 

5) Gives you Right Kind of Audience

A study by Smart Insights found that a website with 100 organic visitors tends to get an average of 3 conversions with a right set of audience. You can target the right kind of audience for your e-store with Professional SEO services. They implement strategies which serve you the right way.

 

Hence, SEO itself proves that it helps your eCommerce business to streamline the buying cycle. And when you consider Website SEO services for your business, it is important to follow Google guidelines.

 

Here, I have tried to explain certain aspects to help you get more aware of your eCommerce business and increase your the visibility on the web.

 

Website Speed:

  • A website speed shows that how quickly users are able to see and interact with your e-store. Here are some effective tips to get rid of low website speed:
  • If possible, try to reduce the number of HTTP requests and other Javascript loadings.
  • Use GZip to compress the size of HTML files.
  • Create AMP version of your website to support Mobile Speed.
  • Try to reduce the number of redirects on your website.
  • Make use of CDN to distribute server load.

 

Reduce Bounce Rate:

Improve the internal structure and reduce website speed. They are the key factors behind low bounce rate which ultimately keeps a user stick into your content web and possibly convert him.

 

Migrate to HTTPS:

HTTPS helps you to protect the customer’s information. Even Google Chrome indicates the ‘Not secure’ notifications for the HTTP website. Therefore, it is considered to migrate to HTTPS website, especially for eCommerce platform.

 

301 Redirect:

Migrating your products pages to a new website? Does your website have Expired Product Pages? In such cases, 301 redirections can help. Redirect your old, expired, to be transferred pages with 301 redirects. It will pass all the SEO value to the new page.

 

Structure URLs:

Structure of your URLs is important. It helps your products pages to rank your pages high in the Google Search. A good example of well-structured URL:

Category URL: abc.com/category

Sub-category URL: abc.com/category/sub-category

 

Navigation:

Navigation is not only about rankings. It also helps the user to reach out to the specific products they are looking for. You can check out Amazon’s structure. They have an amazing navigation structure.

 

Create Content:

A Product specific content is a necessity. And while Google algorithms are constantly being fluctuated, it is important to create quality content with sufficient details. Write longer blog posts to attain organic ranks and its benefits.

 

Buying Funnel:

No matter which product or service, you offer, you need to create a sales funnel that impulse a user to buy. For example, you can write a blog post about “N benefits of X Product” blog that could help a visitor float in the right direction. And at the end to the sales page!

 

Amazon Listing

If you have a product which can be listed on Amazon, make sure you do that. A study from Search Engine Journal states that 38% of eCommerce product searches starts on Amazon.

 

Guest Content

Not just a Guest post this time! Ask famous bloggers to review your services/products and include them on their website. It will give you more quality links and audience.

 

In a Nutshell

SEO for eCommerce is a crucial part. Generating organic visits to your website and converting them into sales is tough. But not impossible. And there is enough scope on the web to explore. From unique content ideas, link building techniques, internal linking structure to ecommerce SEO, a pull full of opportunities. You need to identify your strategy and follow the same to make the most out of your eCommerce store.

 

This Blog is Originally Posted Here; Advanced Guide to E-commerce SEO 2019

 

What Are the Risks of Magento 2 Migration?

Last September, Magento announced that it would end support for Magento 1 in June 2020. This means that many businesses will have to migrate their Magento 1 stores to Magento 2. It is natural for users to be wary of various issues associated with migration. However, you may also see this as a chance to build a website that is faster, better, and more reliable.

 

Let us look at the factors that’ll help you determine the course of action that you must take with respect to your e-commerce website in the foreseeable future. The ideal target is to have a store that has the same familiar look and feel as before but a whole different engine underneath. Still not convinced? Read on.

Who will be Affected?

 

Estimates suggest that only 4% of the 420,000 websites running Magento are using Magento 2. Which means, this news affects around 95-96% of all Magento users. Since the support will officially continue till June next year, it is the right time to have a Magento development service migrate your site from Magento 1 to Magento 2.

 

What to expect from Magento 2?

 

Magento 2 is significantly better in terms of its functionality as compared to Magento 1 which had several limitations. Some of its attributes are as follows:

 

  • Loading time is faster by 50%.
  • Several payment gateways mean that it is more secure.
  • There are new features for both B2B and B2C.
  • The platform is responsive which means that it works on any device.
  • The admin panel is intuitive and user-friendly.
  • Enhanced flexibility means that you can personalize it and update the extensions with relative ease.

 

Risks of Moving to Magento 2

 

Now that we have established the benefits of having Magento 2 over Magento 1, let us dig into the risks


involved so that you can properly assess your options. After all, migration is not a smooth process and presents its own challenges.

 

One of the biggest concerns, especially for small vendors is the cost involved in the migration. You will have to hire Magento developers who have prior experience in the migration process.

 

  • You have to build the theme from scratch. You can’t port your Magento 1 themes to Magento 2 directly.
  • Some of the extensions that you are using may not be available for Magento 2.
  • The migration process takes time. Even a simple site might take 3 to 6 months to migrate.
  • There are inherent risks with the SEO which can influence the inbound traffic.
  • The licensing for the Enterprise Edition comes at a steep $18000-$22,000 per year.
  • Magento 2 comes with its own technical difficulties and stability issues as it is based on new technology.

 

The Risks of Remaining on Magento 1

 

Once Magento withdraws support from Magento 1, the websites still using it will become vulnerable to a plethora of cyber-crimes.

 

That aside, the existing websites, which are already slow and difficult to navigate, will see a further decrease in traffic.

 

Why you Need Experienced Developers to Migrate

 

You are going to need Magento development services that work with you to successfully plan and implement your Magento 2 website. Without any sort of disruption or impact on sales.

 

Experienced Magento development services will be able to give you a breakdown of the process, scheduling the process, and effectively managing it. This will decrease the chances of delay and make sure everything goes in an orderly manner.

 

They will assist you in reviewing your business goals and deducing what features you are going to need for your brand new Magento 2 Store.

 

Ultimately, this all leads to the installation and designing on the Magento 2 system that matches your current one.

 

Lastly, the developer should be able to test and debug the new setup and give it a dry run before going live.

 

Conclusion

 

On an average, the migration process takes 3 to 6 months. You must plan your migration keeping this in mind. Delaying it any longer will have an adverse effect on your user experience even though you may still be able to use Magento 1. You must also consider that the plugins and apps that you use may end support sooner than the end date of Magento 1.

 

It won’t be long before the Magento 1 websites go obsolete. If you don’t want to join the pile of abandoned projects, you must take prompt action. A change is imminent. Why not go for it now? The benefits far outweigh the risks. Hire a Magento developer today!