User engagement refers to the way a user browse through your digital property. Generally, they passively browse it, find out any information or make a purchase. And every interaction point needs to be pleasant for users. Because if it’s not pleasant for users, you would surely find your website lagging behind in search results. Because search algorithms will favor your website only if users find it relevant and stay on it for a longer period of time.
The algorithms will find another website with good user engagement and replace it with yours in SERPs. And a good digital marketing services company can guide through the web of these algorithms. And in case, you want to understand SEO & digital marketing, let’s see how a digital marketing services company or you can improve your rankings through customer engagement.
When you present a piece of content which is interactive, it will create a lasting impression of your brand on your customers. Because it is easy for people to grasp information visually through various video, and audio and other forms of content. A proper SEO services company will help you to strategize, create and present your content it in different interactive ways. Therefore, play around with different content forms in order to see how which has the most engagement rate & strategize further.
According to unbounce study, if your website is too slow, a potential user is unlikely to make a purchase. Instead, 25% of them would find a faster competitor website. Additionally, it is important that your website loads fast on mobile as well as desktop. Customers would stay longer which would directly affect your customer engagement rate.
Get Rid of Technical SEO Errors
Technical SEO of your website should be up to the mark. It is not an ideal scenario if you have a number of unsolved technical SEO errors. For example, if there is a 404 error on any of your page, and if that page is ranking on any of the keywords, it would increase 404 errors in the webmaster. And if you do not bother to publish an updated piece on its place, your traffic and money would go down the drain.
When a user comes to your website, it is important that users do not struggle in order to perform simple actions on your website. For example, give a simple task to be done on your website to your friends or any family member. If they find it hard, then it’s an alarming thing. You definitely need to improve the navigation of your website. And Internal linking can help you a lot in this.
It is important to educate your users. Users love it when they find something value addition and informative content on any website. They always want to make an informed decision. It is important to share your knowledge of the industry with your users in order to create a positive image. And this overall shows your ability to serve them. When you create something which is useful for users, it helps your target audience to do their jobs better. Believe me, they would love your site!
People usually would want to search for what they came for, instead of mindlessly going through the pages of the website. If they are not able to find it, they would leave and find it somewhere else. A well-placed on-site search option allows users to search the available content on your website and navigate seamlessly through your website. It would even help you while writing new content for your website.
CTAs are Necessary
CTAs are an effective aspect in order to increase your leads and sales. And apart from having them on the website, it is important to place them in the right place. For example, after describing all your services and products it is always the right time to remind your customers that they can contact you in order to leverage any required services.
Chat with Them
People love it when they get to interact in real time. They would feel more comfortable when you give them an opportunity to ask questions to expert personnel. Even if they seem confused they would ask you again to make sure they are going in business with industry experts.
When you hire an SEO services company to keep your Google rankings high, it is important to stay connected with the leads coming in. And emails are an effective way of getting there. You can always deliver your newly launched value-adding content with them. You can even launch a new subscribe box in order to increase the daily readers on your site.
In order to acquire new customers via SEO or digital marketing services, make sure that the users landing on your site are getting the best possible experience. A proper digital marketing services company will have an idea about UI/UX as well to help you provide the best experience. It has many pieces which work together as a whole in order to make your business a success. User engagement & experience is one of them. Work on it and success will follow your path.
Too many people have great ideas. But not all great ideas turn into successful businesses. Or even get off the ground. One of the most common business ideas that people have these days is starting an e-commerce business. It can go both ways depending on how well you plan and execute the idea.
But there is no sure shot formula that works. There are, of course, things that you should and shouldn’t do if you want a successful business.
Let's explore both:
This is the most basic thing to do. You have to have a plan of how you are going to run your business and how you are going to take it forward. It is important to know the efforts and investment your business requires. A proper business plan works as a map to guide you through each obstacle. It also works like a planner to help you carry out your tasks one after the other. Preparing a business model first will give you an overview of how your operations should look like.
For any business to function, you have to understand the market and to be specific, your targeted audience. This determines how you market your products as well. If you are selling something that targets young adults, you want to use the means and the language that they speak in. but if you are selling something to the old generation, you have to change your medium. Older people are more likely to come across ads on the TV or in the newspaper, as opposed to the internet.
So, understanding your audience should be your priority.
You must take care to not commit prematurely to a launch date if you are not sure about how much time it will take. Your audience should in no case, be disappointed. The thing that is most likely to delay you is the development. You have to make sure to choose the right platform for your e-commerce store. Out of the many platforms that are available, Magento is your best option because it is mobile friendly, customizable and has plenty of other great features. To make sure that your development process goes smoothly, hire a Magento 2 development company and let them handle it. A smooth, error-free development process can help you come through on your commitments.
Like any other business, your e-commerce business also has to struggle to get anything close to a profit. You have to pace yourself when it comes to expecting success. In a competitive market, you have to work hard and have patience when it comes to thriving. You have to make sure you put in all the work and deliver a quality shopping experience to make it to the break even.
There is no fixed pattern that you can follow to take your business to the top level. There are of course certain practices which help in getting success but no sure fire way to get it all. However, this does not mean you copy from your competitors. Everyone conducts business differently. So what you might see at the surface of another business is not all the information that you can simply imitate. You have to work with the resources you have to get the best value for your money. That gives you a long-term guarantee of achieving long-term benefits rather than quick, fluctuating bouts of successful periods.
Having the courage to start-up is half the battle. But it doesn’t mean there aren’t a lot of other things to do. As a founder, a lot of responsibility falls on you. You have to learn to delegate your tasks to others who can help you. The first step for this is, hiring Magento 2 developers, to build a great website for you. The best Magento 2 development companies will have Magento 2 developers that are Magento certified. You can definitely trust them to give you top-level service. Delegating tasks for other parts of setting up too. You have to hire someone to manage your finances, marketing, etc.
This is not a definitive guide but these are some definitive pointers that you can look at so that you don’t get overwhelmed in the magnanimity of starting your business. It isn’t easy for sure, but if you take careful, well-planned steps then it should help lessen your worries slightly.
Major software updates are the norm now. While we look forward to upgrades in our smartphone operating systems, entrepreneurs in the e-commerce industry look forward to ecommerce platforms updates. A platform that frequently updates its features can truly last in the industry.
And one such platform is Odoo. In our post, we are going to explore Odoo’s most awaited update: Odoo 13.
Last year, we saw Odoo 12; it came with a host of updates and new features. To mention a few:
Of course, the software industry being as competitive as it is, when coupled with the e-commerce industry, a platform wouldn’t last without at least a yearly overhaul of new and exciting features.
The next Odoo update, Odoo 13 is not too far off in the future. Odoo is set to announce this update at their Odoo Experience event that is to happen in October. It is an event that goes on for 2-3 days where they launch the new and improved functionalities. Additionally, It becomes a hands-on experience for Odoo developers that attend the event.
Let’s see what Odoo users are expecting from the coming Odoo 13 update:
Accountant as a Service:
With upgraded accounting features introduced in Odoo 12, they managed to centralize your business operations. You won’t have to transfer data from Odoo to your accounting software. And with the Odoo 13, they are bringing the exclusive “Accountant as a Service” using which you will be provided with a competent accountant who is well-versed with Odoo software. This means you will be able to get an accountant’s services who is well versed with the Odoo software.
Integration with the Internet of Things:
The Internet of Things is a concept that came in when the internet expanded beyond our mobile phones and tablets. It is in everything now. Therefore, it seems like the perfect next step for Odoo to be compatible with IoT devices. This gives way to the possibility of integrating inventory management tools, that are IoT enabled right in your Odoo backend!
If your Odoo store is equipped to work with sensors, you could potentially plug in sensors in your shelves at your warehouse which updates & notifies you when the stock dips. This can also be useful in hybrid stores. Hybrid stores are IIoT enabled physical stores which don’t require constant staff attention. Customers can browse and buy items in a physical store, but the products get added to their virtual store account. The concept is new but it might pick up the pace with smooth IoT compatibility with ecommerce platforms.
In the upcoming Odoo update, one of the most awaited features is of in-app purchase. The users will now be able to purchase services right from your Odoo store. Odoo will act as a medium between the service provider and the client. To make the process smoother, the payment will also be deducted from their Odoo account.
With IoT enabled machines, you can monitor them using IoT enabled devices. You will be notified as soon as they require any sort of attention or maintenance. This way you can reduce the downtime and only inspect the machines when required.
Odoo 13 is sweetening the deal by making all the old features better with the addition of these new ones. What will remain to see is how the entrepreneurs who use Odoo adopt these features & leverage their functionality.
Considering that e-commerce businesses are global, it would also be interesting to see how Odoo optimizes these high data consuming features for markets that don’t have high-speed internet. The world, after all, is not all developed, but people all over the world tend to buy and sell things.
For a platform that mainly boasts of its themes, apps and customization capacity, Odoo has indeed come a long way in realizing its customers’ needs.
If you are an entrepreneur who uses Odoo for their online store, make sure to upgrade when the new version is available for smoother functionality as well as newer features.
If you have any questions regarding Odoo development or Odoo customizations, you can contact us here, or comment with your question on this post. We will try to reply to you to the best of our abilities.
SugarCRM is a household name in the CRM industry. It is popular for secure, consistent operations. But in a market that is as competitive as the CRM industry, it’s important for them to constantly update & grow its product’s horizons.
The thing about the technology industry is that it is extremely fast-paced and wide. Companies start and end operations every day. Another common thing to happen is mergers and acquisitions. This year SugarCRM is on a roll to acquire a bunch of software companies.
About two months ago, they bought an email integration tool, Collabspot. This tool integrates your preferred email providers to your CRM.
Their latest acquisition, however, is the one we are going to focus on in this article. Last week, SugarCRM made a game-changing move by buying Salesfusion, a marketing automation solutions provider.
SugarCRM hopes to “streamline campaign management, drive personalized engagement, improve conversion and transform customer experience throughout the customer journey,” says Craig Charlton, the CEO of SugarCRM.
He added further that the software seeks to enable marketing and sales people to “take action on customer insights and focus on high-impact value-added offerings.”
Logan Henderson, the CEO of Salesfusion added to this vision by saying that both the firms believed that “the next wave of innovation in B2B is sharply focused on the customer experience.”To understand this merger, let’s see what Salesfusion brings to the table:
Salesfusion is majorly known for providing its users with a unified platform to perform marketing activities like Social, Search, and SEO. Their in-built suite of these marketing tools helps their users to enhance their brand visibility and increase web traffic. After driving traffic on your website, the Salesfusion software lets you understand engagement and conversions as well.
With Salesfusion, users can create smart campaigns to improve their conversion rates. These automated campaigns give marketers the freedom & time to dig deep into the data. Users can create landing pages, professional emails, forms, etc.
Salesfusion help marketers recognize the customer’s buying cycle stage and allows them to engage the customers with relevant content in order to convert into a paying customer.
Salesfusion provides extensive analytical tools for greater insights into marketing metrics. After conducting a campaign from Salesfusion, you can easily track its performance and understand what’s working among your targeted audience. This way you can smartly allocate your resources to yield best results.
This merger is set to make life easier for marketers and sales professionals giving them everything on a unified platform.
With Collabspot and Salesfusion, SugarCRM is building its dream team which will directly affect its position in the market.
And as SugarCRM CEO Craig Charlton states that was just the beginning of many more game-changing announcements that would dramatically transform their company for employees, customers, partners, and the industry.
So, if you are a SugarCRM user be ready to get some innovative changes this year.
Biztech is an IT consultation and service provider specializing in SugarCRM customization and custom CRM development. We have over 100 satisfied SugarCRM customers where we helped them enhance Sugar’s features and functionalities to match their business requirements.
And as a certified SugarCRM ISV partner, we look forward to taking these newly acquired tools to the next level to give our customers a better experience and boost their businesses to greater heights.
Looking for a suitable SugarCRM customization partner? Contact us here & we will make sure your SugarCRM is up-to-date with the latest technology.
The internet of things is not a new concept anymore. What began as asking the weather for the day has quickly evolved into asking digital assistants to perform a string of connected tasks. These connected tasks called routines set off one action after the other. For example, once you turn off your alarm, the next action is set into motion to open your curtains, play your morning playlist, and turn on your coffee maker. This happens because of the Internet of things.
The Internet is in the every day things: smart blinds, smart plugs, and your digital assistant’s integration with music services.
According to Gartner, there will be around 20 billion “connected things” by 2020.
Similarly, Industrial IoT Solutions streamline the operations carried out in the factories by connecting all the machines with the internet.
They take the daily taxing, time-consuming, repetitive tasks and automates them. The automation saves a lot of time, resources and reduces the risk of human error.
Let’s explore the internet functions in the automotive industry.
Reasons why IIoT is required in the Automotive Industry:
How IIoT is improving the Automobile Manufacturing Process:
Vehicle manufacturing generally happens in two parts, manufacturing of parts and then the assembly of the vehicle. And both the processes need to be precise. An error of a centimeter would render a part useless.
But then the industrial internet of things is not called the fourth wave of the industrial revolution for no reason.
Bird’s Eye View: IIoT solutions show a bird’s eye view of everything. Once equipped in your business, it can also predict the long-term issues your products may face. An intelligent tool can calculate the longevity of the vehicle making hardware that you are using.
IIot solutions will also take care of efficiency. With the help of the right sensors on machines, you can build robotic arms that can carefully carry parts of vehicles from point A to B or assemble the vehicles.
Software Updates: Industrial IoT solutions help you cut down on errors this way. Machines enabled with IIoT can also work round the clock and can be upgraded by software updates.
Predictive Asset Tracking: IIoT also gives the ability to check up on the health of the machines itself. Generally, in an automobile manufacturing factory, production stops every month to conduct maintenance. With predictive asset tracking, the machine will be able to alert the support staff whenever it requires maintenance. This means production doesn’t need to stop until it is actually necessary. It means that the sales target is easier to achieve and the industry can fulfill customer demand effectively.
Similarly, you can configure asset tracking into the vehicles themselves. A vehicle that alerts the user about services, or feature breakdowns, could potentially avoid road accidents and help keep people safe.
Industrial IoT solutions are a boon to large factories. They can help make a safer and efficient work environment. Of course, in an industry like the automobile, it also helps move things along faster, just constantly churning out profits.
25% of the automobile industry has already implemented IoT solutions and are going to increase their R&D budget to 27% in lieu of the 19% that they spend today. This industry is leading the IIoT implementation among other ones that also use heavy machinery.
In the end…
I would like to emphasize the importance of the fact that technology moves forward every day. Adding IIoT to your machines prepares them for a future of innovation, and gives you the benefits before the rest of the industry joins the club. It secures your business from falling behind.
If you are looking to integrate your machinery with IIoT, Biztech can help you with that. Contact us here for further inquiries.
P.S. Stay tuned to know how IIoT is enhancing the driving experience.
Do you want to grow your Business? Of course, you do.
The actual question that keeps going in your mind back and forth like a pendulum is how you do that? While there is a plethora of tactics, ideas, strategies in your head, sometimes it becomes hard to decide the starting point? What do you focus on?
Especially in the ever-growing IT industry where new businesses and entrepreneurs are booming every day, your business should leave a powerful impact on customers to become successful.
When you own a business you might be working with multiple companies that handle your business operations from development to marketing. As they have their own specialties. But there will be instances where your web partners will have to collaborate on multiple projects and keeping them aligned can be a bit trickier for you. Sometimes their methodologies might not match with each other creating conflict which can delay your projects.
Your development team might not agree with the suggestions that your marketing company feels are best suitable. So, what you can do?
The best solution to avoid such cringe-worthy and unproductive situations are to find a solid web partner who works on all the aspects simultaneously. The industry experts call this methodology “CX”. A firm that will that does it all! Might seem like an unrealistic suggestion but we know what we are talking about.
Read ahead and by the end of this blog, you will be agreeing with us on all fronts.
What is CX?
CX aka Customer Experience is how a customer interacts with the company throughout the customer lifecycle. Customer experience focuses on how a particular customer feels during the interaction with the brand. And don’t confuse customer experience with the interaction customers have with the customer service team.
Customer service is definitely an integral part of customer experience but that’s not the only thing. When we say customer’s interaction with the brand that means we are talking about all the touch points. How your customer navigates on your website, how he makes a purchase, how your product team onboard them, how you educate them throughout the sales lifecycle, and lastly if anything goes wrong, how your customer service team interacts with them.
All these interactions put together makes up for the customer experience.
To create a proper customer experience for your customers, you will have to think a step ahead.
As rightfully said by Steve Jobs: You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
You have to get in the brains of your customers and figure out what it is they need or what they are doing which can be done in a more efficient way. And that’s how you create a delightful customer experience.
Customers have a fickle nature.
They would easily switch to another brand if they do not feel delighted. It will cost you an arm and a leg and ultimately impacts negatively on your brand.
Therefore, enterprises are considering working with companies who can create a customer experience that will increase the customers brand loyalty resulting in increased sales and brand value.
As per the studies from salesforce, 75% of customers expect a consistent experience whenever they engage with your business. Another study states that, 81% of companies recognize customer experience as a competitive differeantiator.
Basically, what we are saying is that find a company which can develop your website or app in accordance with the expert marketing inputs helping you create an experience.
An experience worth coming back to!
Understanding CX at a deeper level:
When you strive for the success of your services or any product, in particular, all the elements should be in alignment and synchronized. And CX is an umbrella which involves all the essentials mandatory to make any venture a success. Let’s understand how at a deeper level.
CX forms a whole journey of customers and is composed of various touchpoints for the entire process. Starting from the Development, User experience(UX), Branding, Marketing, Project proposals, Invoices, Social Media and so on. Reasonably one can say that it focuses on all the elements for a particular span of time.
According to the data, CX improves profitability. In fact, the revenue of businesses with great CX is 5.1 times more than a normal business. A business with great CX impacts positively on higher retention rate, new customers, cross-sell, upsell, employee acquisition costs etc. Another study state that customers are 4.5 times more inclined to pay premium pricing if their overall experience is excellent.
So, what we are trying to say here is that the more effort you put into your customers, the more they will give back to your brand.
CX: Creating an Impactful Customer Journey
It’s up to you how you want to navigate your customers into your sales funnel. But make sure you form it in a circular loop where your customer is coming back to your brand for a particular product/service. You can decide on an ideal customer journey from the beginning. It would look something like this:
Here, the most important last step is depended on the first one. It includes the impression of a brand which creates an image to make them visit your website again. This can be possible only when all the interactions with your brand creates a positive experience for your customers.
How to Get There?
It all starts with a clear vision. Have a clear idea about how you want to elevate your CX to a certain level. Your development firm can help you to assess what your current CX is like and which areas need improvement. Immediately.
One of the major rewards of working with a firm that can create “Customer Experience” is that you can align your marketing and development efforts. Because even if you have a website which provides a complete superior experience, but is falling short from the marketing efforts you won’t be able to identify the root cause and you might experience downfalls in your business. As digital marketing services are a prime part of any successful business, you need to make sure that you present a well-dressed picture of your business on all fronts .i.e website, social media, emails, customer service, etc.
For more information on this topic, you can get in touch with us or simply drop a comment to this post. Let’s create a foundation for your business that allows your customers to experience the spectacular digital experience, which eventually grows your business.
The move to the internet happened years ago. We have come a long way from performing simple tasks like sending electronic email to having complex e-commerce stores for everything that we could possibly need.
Electronic stores range from small niche stores to large ones that sell everything. It is a market that is ever expanding. If you are looking to get into the e-commerce business, there is always space. However, that does not mean that it doesn’t require effort. You have to take a lot of crucial steps before you can have an online store up and running.
Once you decide what products you want to sell, how much product customization you want to offer, your business strategy and your team, the last & very important task left to do: the actual building of that store. And building an online store is no easy task. First, you have to figure out what platform you want to build your e-commerce store on, and there are plenty of great options for that, like Magento, Odoo, Shopify, and WooCommerce. You have to figure out your needs and compare them with the features these platforms are offering and then based on the comparison you will need to select one.
Out of all of these, Odoo is easily one of the best. But why is it the best? What makes it stand out? Well, here are a few things:
First things first: the ease of an e-commerce store is that your customers can log on from any and all devices they have. For this, it is important that the user experience remains consistent on all devices of various screen sizes. With Odoo, that is possible. So, your customer can switch over to a tablet from a laptop, or a smartphone and they will see the same store, with the same functionality. A good user interface is what keeps the customer coming back to a particular web store.
The theme of your store is an important part of the user interface. A hard to navigate or a web page which is hard on eyes is off-putting. Odoo has a palette of themes for you to choose from. A good theme will help lead your customers to browse your store more often, look at products in more detail than just the initial page and spending more time on the store. A user interface that highlights your product is a user interface worth investing in. Moreover, there are many Odoo customization companies which can create personalized Odoo themes, plugins or extensions, and more for your Odoo e-store.
Odoo apps make for great add-ons to your online store. There are apps that you can add to enhance your store, like an invoice template or an app that helps you with search engine optimization, or even one that gives you additional templates for the sales order. These plugins or extensions help you get the most out from your Odoo platform.
No matter what products you are selling, if you wish to give various options in it of size or color or material etc. you can easily do that with an Odoo based store. It is a great way to retain your customers and decrease cart abandonment. Customers will have choices and catering to those choices will go a long way for your store.
Odoo has a bunch of tools that help convert the customer’s visit, to sale. Depending on what someone puts in their cart or is frequently looking at, Odoo enables you to offer coupon codes or send email reminders. It also helps you upsell or cross-sell a product, which means it offers accessories or complementary products to the ones that a customer puts in the cart.
Odoo gives you multiple payment options for your web store. You can enable the ones you want. When you provide your customers with multiple ways to pay, they are likely to end up buying the product because of the convenience factor alone.
So, there you have it! Now, these were the benefits of using the Odoo platform for your store. But that’s not the end of your e-commerce journey. The bigger task again is to use that platform to actually build the store and then to add the necessary extensions in order to create streamlined business processes. However, what makes this slightly better is that you can outsource this. You don’t have to suddenly become a developer to get this done. Find the right Odoo development company and give them this task. Just like that, your e-commerce store will be ready!
Have any questions regarding Odoo or any E-commerce platform? Feel free to comment with your question and we will try to answer the same to the best of our knowledge.
An e-commerce store is, after all, a store. When you are walking down a street full of shops that sell clothes, which one are you most likely to go into? Which is the shop that you choose to spend your money at when more than 3 look the same and seem to sell the same clothes? There are companies that sell the same designs at a number of stores, but you can go to only one of them. And according to your taste and experience, you pick one store and you keep choosing it over any other shop. Ever wondered why that is?
It is because you went to all of them and your experience at one, was superior to the others. The products were displayed better, the decor was both efficient and pleasing to look at, the prices were comparatively lower and several other factors.
The thing you have to understand is that all of this also applies to a virtual store. As a customer, when you go on to a website to shop, you want it to cater to all your needs. The virtual store, just like a brick and mortar one, is, after all basically made of the same things. A set framework that makes it possible to have a selling and purchasing ability. So the question remains the same. Why do customers go for that one web store to make all their purchases?
The answer to all this is customization.
A web store that appeals to the masses is one that has the most benefits. And when a customer encounters those benefits, all of their needs are fulfilled and that makes them want to stick to the brand. Even if it comes to paying a dollar or more than the market price, the customer will come back because their preferred store lets them have a little more control over how they pay, or how they want the product delivered among many other things.
As an owner of a web store, your long term goal should be to retain your loyal customers, rather than have a fluctuating relationship with many of them.
When you set out to make an e-store, you can pick from the options available for online store platforms. And you have to make sure to pick one that will give you the freedom to customize your store according to your requirements.
That’s where Odoo comes in.
Odoo is one of the top-notch e-commerce platforms that fits like a glove with various industries because of the customization it offers.
Other reasons why Odoo is the first choice of many e-commerce store owners:
But still, the major reason to pick Odoo over other e-commerce stores is the liberty of customization it comes with.
Odoo customization will give your e-store a fresh, personal look and feel, as well as enhance it multifold ways. Your customers will keep coming back for more as long as you maintain the standard of your products and services along with their interaction with your brand.
Odoo customization is not some niche practice either. A simple web search will give you plenty of options for Odoo developers. Of course, as you would with anything that you invest in, it is necessary to know if they are genuine Odoo developers and if they will be able to handle the customization that you want for your store. A simple way to check that is to see if they are Odoo Ready partners. If they are then they are the most qualified to handle any challenges that the development process can have.
The process to follow after choosing the right Odoo Developers:
Once you’ve done the necessary research & have decided all of the above things, you will have to ask your Odoo developers to develop & customize your store accordingly.
If all those things are possible by them, then know that you are getting the best value for your buck; and, at the end of the day what you get in terms of how much you pay for it, is a major factor in determining the success of you as a businessman.
A customer relationship manager is one of the most basic requirements for any business to function smoothly. So, it would be much better to have something that small businesses can also use as they don’t have much monetary freedom.
That’s where open source software comes in.
SuiteCRM, born out of Sugar CRM, is the best open source CRM available in the market. First and foremost, it is available at no cost. Another neat feature is that you can access the source code of Suite CRM. So, you can tweak to suit your needs.
The open source community is very active and they come up with the necessary features when demand for them rises and in turn, Suite comes out with regular updates by bundling a few of the new features or fixing bugs, every time. The latest major update that SuiteCRM has come up with is SuiteCRM 7.11.
Let’s walk through some of the new features in this software update and understand how they can be useful to the business owners:
Google calendar is perhaps the most popular and simple calendar available in the market. Not to mention how perfectly it integrates with other Google products. The calendar is available on multiple platforms and is user-friendly. SuiteCRM now has bidirectional synchronization with Google calendar. This means that when you add an event or meeting in one software, it reflects in both.
Users can simply authenticate this integration with their Google accounts and it will be good to go. It’s a great feature because once the API is set up; the user doesn’t need to access SuiteCRM every time they want to create an event, they can easily do it from Google Calendar or vice versa.
All SuiteCRM 7.11 users will get the benefit of using Elasticsearch. Those of you who are not familiar with it, Elasticsearch is an indexing engine that is able to provide real-time search results, making it very useful to use with your CRM. It was a much-awaited feature for the SuiteCRM users.
Apart from Elasticsearch, users will also be able to configure any search engine they want. It will not be limited to the default search engine or Elasticsearch. Apart from these changes, there are of course a number of little changes in SuiteCRM 7.11 update. Every little bug fix is done to enhance the usability of the CRM and to make a great CRM even better. At the end of the day, the whole point of a Customer Relationship Management tool is to be able to make it easier for the user to get most things done, without any unnecessary hassle.
SuiteCRM offers all the necessary tools that a business requires, no matter the scale of the business. It has great features that make it simple to promote your products to the right customers, and to keep track of all reports regarding the sales cycle. It also has features where you can get specific data regarding a specific group of customers. This makes it easier to track what products are in demand in which markets or what markets have what types of demands.
Summing it up...
A good CRM goes a long way in helping your business run smoothly. It handles a whole lot of functions automatically or with just a few clicks. Running out of stock in the warehouse? Order it right from your CRM! And what makes this even better is that SuiteCRM is mobile responsive (7.2 and above), so you don’t even have to be at a computer to carry out such simple tasks.
With regular SuiteCRM development updates, access to the source code, and its user-friendliness, SuiteCRM is the best option for your start-up or your well-established large-scale business. The fact that it has the support of the open source SuiteCRM development community is helpful. Good, free, open source platform bridges the gap between businesses that have plenty of money to spend and small, growing businesses. Growing businesses can always opt for SuiteCRM development services from their verified development partners and small businesses can benefit from the open source community. Makes up to a win-win situation.
hen you are looking to create an ecommerce store, there are a number of steps that you have to go through. You have to figure out what you are going to sell, where you will source it from, who your shipping partner will be, how much you can spend on the whole operation, how many staff members you will need, how to build the e-commerce store, etc.
It can be overwhelming when you figure out that you have to go much deeper into each of these steps to get the value for your buck.
Once you have done all the ground level work, you have to turn your attention to your website.
While it is not your main product, it enables the selling of your products. Therefore, it is important to make it efficient, user-friendly and multi-device responsive.
All of this sounds pretty normal, but to execute it, is much more difficult.
Out of the many options you have of the e-commerce platforms, like Odoo, Shopify, WooCommerce, Magento, etc., Magento is the top of the class.
Magento platform can be utilized according to their available editions. Magento 2 community edition is free of cost and is an open source which is available for all. On the other hand, there is a Magento 2 Enterprise edition for which you will have to spend a lot of money. If you can invest that much money, then you should definitely go for the Enterprise edition.
When you are done deciding the edition you are going with, the next natural step is to hire a Magento developer to accommodate some customizations for your e-store.
When you are hiring a Magento developer, you can go many ways. A freelance developer, a firm that has more than one developer, and a firm that has Magento certified developers.
Of course, the Magento certified developers are the best option, and if you can go along with them, then they can use their expertise in Magento to help you with your e-store.
You can explore various companies that have certified developers and pick the one that is giving you the most services at a reasonable price in their bundle. At the end of the day, a good web solution shouldn’t empty your pocket. So let’s look at which developers to avoid and what are the positive signs to look for when hiring a Magento developer:
What kind of developers should you avoid hiring?
The wrong kind of developers will charge you exorbitant prices for very little work, try to impress you with a flashy pitch that promises you much more than they can deliver. They will either not honor the timeline they have given for delivery, or not be ready with the full work at the said time. They often lack the necessary team or expertise that they promise.
The following things to check for while hiring Magento developers:
Magento developers that provide more than just basic development services are more valuable for the cost you are paying. There are various services you will need in association with your Magento store.
Here are a few of the things you should make sure to check before signing any deals with the Magento developers:
If you take care of these points, then you will have nothing to worry. You will be looking at a long term, supportive partnership with them. And in the grueling world of e-commerce, that goes a long way.
Last year (2018), Adobe acquired Magento for a whopping $1.6 billion. Adobe is recognized for its creative cloud suite of products which includes Photoshop, Lightroom, Illustrator, etc.
But they are not stopping at that. They have stepped into the enterprise software industry with Magento. They have quite an impressive stack of enterprise software that helps businesses with their marketing and data analytical tasks. With their acquisition of Magento, it seems like they might be focusing in on their products in line with the e-commerce business.
Magento was already a big name in the e-commerce market even before Adobe acquired it. But we are sure that this take over is bound to see some of the most interesting updates Magento has seen since its conception.
If you are on this blog, then you might already have a store on either Magento 1 or Magento 2. Or you might be making a decision about whether to invest in Magento or any other e-commerce platform.
As we said earlier, Magento has a lot to offer with its recent acquisition, so if are at the decision-making stage, then definitely choose Magento. And don’t get overwhelmed, it’s very easy to understand how Magento works and in case you don’t have any idea at all then there are a number of experienced Magento 2 development companies that can assist you.
Point to Note: Make sure to use Magento 2 Development Services of only Magento certified developers.
Now let’s check out the future of Magento: Magento Commerce Cloud
Adobe’s latest addition to their Experience cloud is Magento Commerce Cloud. The Experience Cloud is their effort to get businesses the right tools that enable greater customer experience. As buyers are getting smarter and more informed, there is an increasing demand to delight them. Satisfying them is not enough anymore. And that’s exactly what the Experience Cloud including Magento commerce cloud will help you do.
And in this blog, we are going to shed some light over the topic of Adobe Magento Commerce Cloud and how it can benefit your business:
First, here’s an overview of what the Experience Cloud is:
It's the only end-to-end customer experience management (CXM) solution for marketing, advertising, analytics, and commerce across industries.
And the products included in Adobe Experience Cloud are:
Now let’s zero in on one of their products, the Magento Commerce Cloud:
Magento Commerce Cloud lets the user create a personalized shopping experience which can be customized to the tiniest of details. For example, every visitor on an e-commerce website is at a different stage in the buying funnel. With the Adobe Magento commerce, you can make sure they interact in a specific way with specialized content crafted for that stage only.
And there’s a lot more to it. So let’s have a look at the highlighting features:
One Point Solution:Whether you sell to B2B, B2C or both, you will be able to manage and scale it easily from just one store. Magento Commerce Cloud gives you the ability to manage multiple stores, from a single account.
Progressive Web Apps:
The future is mobile. However, that does not mean that the whole world has access to fast-speed internet and devices that can run multiple applications. The way to reach those customers is through progressive web applications. With the Magento platform, you can make apps that are on the web but still delivering a native app experience. Smooth, right!
Ads that go higher, further, faster:
With direct integration with advertising channels, Magento Commerce cloud helps make top-notch ad campaigns. Machine learning gives you the ability to advertise the right products to the right customer, day in day out, without much effort from your side. And with tools like Amazon Sales Channel and Google’s Smart Shopping, there isn’t much that can stop you.
The central effort of the Experience Cloud is to make the process of selling and buying inviting. The Magento platform has tweaked it’s UX to make handling any task, intuitive, no matter who is handling it. In the end, an online store that is easy to use by the staff, as well as the customer, goes a long way. With tools like search, templates, and a neat and organized dashboard, there is no stopping you!
B2B Quote Management:
A back and forth email routine to set a price for a product is tedious, to say the least. But with the Magento commerce cloud, you no longer have to do that. There is a built-in tool to handle all quotation related communication. This can help avoid any miscommunication and misunderstanding, leading to a healthier b2b relationship.
Inventory and Order Management:
No one wants to put effort into selecting the perfect item, which also fits into the budget, just to see that it is out of stock. If it is out of stock, a customer wants to know when it will be back. Inventory management lets you quickly fulfill the demand in a way that a product ideally never goes out of stock. It gives you a real-time and accurate overview of stock and gives smart, cost-effective ways to source what you need.
Order management lets all your store branches be one huge store. If an item is not available in one store, it lets you order from another. This way, you will not miss out on a sale, and it goes a long way in customer satisfaction.
Intelligent Business analytics:
Magento commerce cloud provides plenty of useful tools to keep a watchful eye on your business and customers’ behavior. You can know which product is doing better, and why. You can also use their data warehouse to look at all of your customers, across various demographics. When you know your customers well, you can easily convert them to loyal customers in no time.
With Magento Commerce cloud, you are also looking at continuous expansion with access to a wide variety of apps, extensions, and integrations.
All of these are features that will help your business, no matter how large scale it may be.
Ready to start your Magento journey?
BiztechCS is among the best Magento 2 Development Company known for its top-notch Magento 2 development services provided by their expert Magento certified developers. You can get in touch with us here.
Magento is expanding at an exponential rate and to cope up with it you have to make sure that your Magento 1 store is migrated on time to Magento 2 platform. For that be sure to pick the right Magento 2 Development Company as you will need an expert to safely migrate your data.
A quote, from one of the most famous writers George R.R. Martin, goes something like “Every flight begins with a fall.”
This is from the world-renowned series “Game of Thrones.” I am sure you’ve also binge watched it just like us.
Don’t worry, this blog post is not about crazy GOT theories.
The reason why we chose this quote was how well we, as a consultant online marketing company, could relate it to the Marketing field and its activities. With Marketing, there is no telling if the current strategy would work better than the last one. There’s reliable data, of course, but the rate at which the market is changing; every strategy has some or the other unpredictable elements.
The field of marketing has changed drastically during recent years the way technology has engulfed the wider area.
Because of the rise of technology, every industry has experienced transformations ― durable products, financial industry, food industry, and many more. The same way, the technology industry with the addition of many fast-innovations, has transformed the way marketers work.
Gone are their days of being limited to the regional target audience, print media, billboards, etc. They have not altogether abandoned the traditional ways but they sure are coming up with unconventional ways to use them.
For instance, this fun and unconventional billboard campaign by Spotify after being recently launched in India can summarize our whole introduction part.
This billboard is crafted keeping Indian Youngsters, the trends they follow and the major Indian phenomenons like the love for Sarojini Market in mind.
So, after carefully observing the market over a period of 12 years, we have summarized the new wave of marketing in an array of principles required to market your business in today’s competitive age.
But first, let’s have a look at the past & present marketing scenarios...
Understanding the Difference: Traditional Marketing vs Digitalization: Modern Marketing
Before the age of Digital marketing, the scope of sending a shout out of your business to customers was difficult. Newspapers and TV ads were the only major platforms available. Marketers had limited space and words to fit their message in the distinguished space that was supposed to capture people's attention and create a lasting brand impression on their mind. Similarly, TV ads would provide 15 -30 seconds slot to run a video ad. The best use of technology at that time was to play
the same ad every time to achieve the fine balance between the viewer’s reach and brand awareness.
One thing that marketers could not crack with these classical ways was the calculation of ROI of the campaigns.
Sure the footfall increased after the campaign but which billboard made the highest impact & in which vicinity, what demographics perceived the campaign well, etc. These questions need to be answered after the campaign to determine the success and failure of the same.
But these limitations were overpowered after the rise of digital marketing.
With the addition of new & scalable platforms to market on, the marketers have the power to personalize the reach out to their customers and even apply retargeting techniques to the highest performing segment of users.
With marketing digitally, the marketers have that power to control the frequency of ads shown to customers, target the limited users to attain the maximum possible results and what not.
Now, let’s explore the modern principles of marketing.
Don’t Just develop, Create an Experience
Initially, it was simple.
A customer comes to your shop, salesperson describes the product features, customers make their choices and purchase the required product. That was it. The entire sales funnel.
There was no meeting point of the marketing funnel and sales funnel.
But today, with the highest importance given to the online presence .i.e your website, it becomes easier to align the marketing & sales efforts. You also have great technology as a backbone to create a website keeping user experience in mind which helps navigate the users to your funnel.
And with everyone bringing their A-game on the web, it becomes necessary for you to educate your users about the products and services.
Suppose you sell t-shirts. So, you need to educate your customers about the product and create a wholesome experience.
And this experience begins with creating a visually appealing product page and then educating them about the product.
When I say educate about the product, it doesn’t mean you have to tell your customers how to use a t-shirt.
What I mean was tell them how your t-shirt is made, what materials you use, how you came up with the design, videos on how to create a look with your t-shirts and all the minute details. Because believe me they would love to know what makes the product they will wear different from the rest.
Don’t forget to add the bad part. The possible difficulties they can face during the usage and how to tackle the same.
Give them a 360-degree view and they will never be disappointed.
A remarkable example of it is created by the technology giant Dynamics CRM. It educates its users on how to effectively use their products at each & every stage.
Maintain Communication with Customers (Online and Offline)
A company selling products or services regardless of their complexity would be aware of their customers’ behavior. One of the best success strategies is to make the most of customers’ time and to cater their needs at every touch point.
Dropping a thank you email after a purchase sure goes a long way but it is not enough to create long-term relationships with them. A defined communication cycle where you send them emails after some days of purchase to ask their experience with the product is equally important.
On the other side, it is mandatory to maintain offline contact with your customers as well. A discussion about your new product features in person could shape a customer’s view about your product more than a small email explaining features.
Big companies like Adobe believes in the power of live events. This company experienced an unexpected level of growth after maximizing their live events. Because nothing can beat the power of the essence of your brand and your customers coming together and forming a relationship as a whole.
Creativity is a Must
Yes, It is necessary. To keep your business going all the way through the decided path.
Even with all these digital transformations, you need to be creative. Creative in such a way that it directly speaks to your audience.
Also, to push your product teams to create a better version of the existing product, marketing efforts and everything else that falls into that space.
It’s quite simple. Once your business gains that stable growth and a defined set of audience, try to expand the horizon of your products.
From a product perspective, think about how you can provide it in a way that provides and help your users to ease their tasks. And from a marketing perspective, what could be another way to maximize the sales of your products. Is it creating new campaigns? Or pitching clients with different pitches to experiment?
Whatever works for you, choose that. And go towards success. It’s right around the corner.
Nurturing: A Post-Sales Custom
Selling a product or service to customers means they are investing not only in your product but in the experience you are about to give them.
While pre-sales activities help you sell the product, post-sales activities make sure the customer continue with your brand as long as possible.
Enterprises, as well as SMEs, can improve their post sales cycles to eliminate the customer dissatisfaction.
Basically, during this cycle, you need to understand customer behavior towards your product. How are they using your product, what problem is your product solving, when are they using it the most, the go-to feature, etc. An experienced Online Marketing Company will have all the answers to all these questions.
Based on the above-mentioned questions you can try selling more to them by applying cross-sales and up sales strategies. These strategies may differ from customer to customer. This way, you can improve the customer experience via enhancing your engagement with them and improving your revenue numbers simultaneously.
Don’t Do it Alone
You own a business. Therefore, it is important for you as a business owner, to have all the required market knowledge. But a trained Digital Marketing Company could better understand the market and the industry as a whole and can help you in establishing winning marketing strategies.
A Modern Digital Marketing company can offer a wide range of services including SEO, PPC, Marketplace services, SMO, even other website enhancements like creating a user experience which makes it one giant domain as a whole.
In the 21st century, where competition is something you have to combat every day, the best approach is to choose a renowned Online Marketing Company which help you redefine your masterplan to obtain stable business growth.
You can get in touch with us here if you have any queries regarding marketing your business.
Earlier, the internet was not a place one naturally navigated to, to find things or to shop. So, billboards, magazines, radio, and television were the only mediums used to advertise. Sports games would have huge billboard ads, movies would have ads in magazines & radio etc. But over the last two decades now, we have had the internet. The Internet has changed how we market our products and services. It has created numerous jobs that are specific to each and every little part of marketing digitally.
Online marketing reaches every internet connected device.
The best thing about digital marketing is the myriad types of feedback you can get. You can know demographic based requirements, interests and sales conversions. You can see what kind of advertisements convert to sales, what type of content a particular demographic consumes and therefore where to target your ads etc. However, as a business owner you have a lot to do and studying marketing analytics might take up a majority of your time as you might not be an expert in that.
This is where digital marketing service providers come in. Their job is to come up with digital marketing strategies that work for your business. There are too many digital marketing service providers in the market and it can be overwhelming to choose the right one. All of them offer multiple, often similar-sounding services and that makes it confusing. It is a rather expensive investment to make, both in terms of finances and your brand image. So, here are a few tips to weed out the substandard digital marketing service provides and some key indicators of genuine ones.
Things to avoid:
In lieu of this, there are companies that are willing to go the extra mile with you and for you. A good online marketing solution works only when businesses work hand-in-hand with their digital marketing service providers. So how does one figure out which digital marketing service provider is good for them?
Here are a few indicators of decent digital marketing service providers:
Choosing the online marketing strategies for your business can be a really daunting task, so you should make sure that you keep these indicators in mind when hiring a company. After all, this is a long-term relationship for your business and the one that will control your brand majorly. So, choose wisely!
Automation of various daily activities is not a new concept. It is something we see and do in our everyday lives. We use the products that are born out of the internet of things. It’s in our smartwatches, home hubs, weighing scales, refrigerators, doorbells, our cars, and a million other products in between. The internet in them enables them to talk to each other. However, IoT goes beyond just our personal use products. It has expanded its reach to machines, factories and what not.
This is the industrial internet of things. It is popularly known as the fourth wave of the Industrial Revolution.
And in this blog, we are going to give you an overview of how it works, how it enhances your business operations and the challenges you might face during the implementation of the same.
How does IIoT work?
The most basic step of using IIoT solutions in your production flow is by integrating the necessary sensors or by switching out with the machines that have with the right sensors. There are two ways to go about it. Either one can build these machines from scratch according to one’s requirement, or one can buy these machines and robots and program them according to their needs.
The sensors you use can be determined by how you want the actions to flow. For movement-based actions, you need a motion sensor, for time-based ones you need to set it up for actions at specific intervals. You can also have temperature-based sensors to get the most productivity based on the changing environment.
IIoT might come with some complications but it has something big to offer us. According to a study, by 2020, 85% of manufacturers plan to implement IIoT solutions in their plants.
This means that they can see the long-term implementation of IIoT and already have a workforce that knows how to use these systems or are in the process of hiring skilled people who are able to integrate IIoT in their workflow.
And if you are still on the minority side of this, then we know the reason why. In our next section, we have listed out the concerns you might have regarding IIoT and of course, the reasons why you should let go of them.
Why are owners scared of implementing industrial IoT services?
All the concerns regarding the IIoT are valid but the benefits IIoT has to offer will take your business to another level. Below are the benefits of IIoT:
Reasons Why You Should Future Proof Your Business with Industrial IoT:
Industrial Internet of Things connects the machines in your factory with the internet. The machines can monitor themselves and learn their own behavior patterns making sure that everything works efficiently.
All the benefits mentioned above have made the manufacturers believe in the Industrial Internet of Things.
Ever since its invention, Odoo has made an impactful impression in the market. With over 300 million users, it is known for providing easy access to its applications to global companies. Their applications have helped many firms to grow and flourish in their respective industries.
And if you are a business which has adopted Odoo to manage their business and is looking to expand then we know that you might come across a dilemma.
A dilemma between hiring Odoo developer/freelancers or an Odoo development company for the same.
This blog is going to get you out of this pickle by listing out some of the factors to consider before choosing between Odoo Freelancers and an Odoo development company.
7 Factors to help you make a decision:
The project size and scope may vary based on your requirements. And if the scope of the project is massive, then you will need a whole team working towards a common goal for complex requirements.
So, ideally, hiring Odoo freelancers for small projects would be cost-effective providing you with the quality results. But if the project carries a lot of importance & has a wide scope, then going with a proper Odoo development company would be perfect.
Every company has a way of working and a process for different projects.
So, if you with Odoo freelancers, then there might be a scenario where you will need to manage and look into every small aspect of the development process. Wherein, with a suitable Odoo development firm, you can rely on them and can get desired results without much supervision from your side.
Hence, if your firm likes to follow a set of rules and a proper process, then go with a proper development firm.
When it comes to freelancers, they work on multiple projects simultaneously and hence they try to finish the work as soon as possible. On the other hand, any Odoo development company try to build healthy and long-term relationships with clients. Therefore, the Odoo company would develop and work on your project with a keen focus on each and every detail.
One can say that choosing the development firm ensures quality and on-time results with extended relationships.
There is a clear gap between quality and quantity. Just like that, when you opt for a freelance developer, it might be cost-effective. But as a result, you can expect some discrepancies in the results as they work individually. On the other hand, with any development firm, you will find a fair difference in the quality of outputs. In the end, it always stays up to you. You can always go with both the options as per your requirements.
When you need a fully customized solution, development firms have the advantage of having different sets of expert developers. Whether you want to develop an integrated solution, or customized software, with development firms you have an added benefit of working with a team with various areas of expertise.
Safety and confidentiality of your project and other details are of utmost important. And organizations have strict policies regarding this. All the members working in the firm are bound to follow the practices to make sure that no sensitive information leaks out.
When your development partner completes the project, it doesn’t end there. Furthermore, you will need support and maintenance from time-to-time. In the instances of any urgent queries, it is worth the extra charges to leverage the extended support for the project from an Odoo development company.
Where to look for an Odoo Developer or an Odoo Development Company?
One can say that hiring a company would ensure real-time results. But for most of the start-ups, the cost is going to be an obstacle. For such instances, you can hire Odoo developer from India. At present, many startups outsource their development needs to India as it an affordable solution.
This development model is cost-effective serving you with quality results. You can leverage the benefits of the largest group of technical and professional talent. As you choose to go with the official Odoo partners the work, you would get is up to the mark.
You can also ensure timely delivery with official Odoo partners. Most reputed Indian development firms will have dedicated teams working on Odoo projects. Which leads to timely delivery within the pre-decided budget.
If you want to hire Odoo developer from India, you can discuss the above-mentioned aspects with them and try to finalize possible ways based on their reply to start the development process. This way, you can get a clear understanding of your development partner to build a long-term relationship.
A qualified Odoo developer will make the most out of the resources offered by Odoo. It will make your process streamlined and more productive. You should opt for a developer or development company that has enough resources to render you the best possible solutions. You would also need support and maintenance services for regular updates. Hence, it is wise to take time and select a developer that helps you to align the work process on a long-term base.
There is a different workflow for every type of organization. It’s all about recognizing the difference between the individual freelance and organization services to choose the one that suits your needs.
If you are the owner of an ecommerce store that is built on the Magento platform, then you must have already heard that the company is ending support for Magento 1 in June 2020. And it is a necessity to migrate your web store from Magento 1 to Magento 2 before the big change. It must seem like it’s away in the future and you have the leisure to pursue this matter later but understanding the migration process, choosing a Magento migration service provider, etc can take a few months.
But worry not, we are going to guide you through the whole process in this article. It will tell you why you should migrate, the difficulty of the migration process, how to migrate and finally, the benefits of migrating to Magento 2.
The major difference between Magento 1 and Magento 2 we have highlighted in this article is the ability to run PWA (Progressive Web Applications) in Magento 2. And we assure you that this feature is worth all the trouble.
Let’s start with the problems you might face if you don’t migrate your web store to the latest version of Magento.
Possible Threats of Not Migrating:
Regular updates in software make sure that all security threats are addressed to keep your site safe from cyber attacks. The updates keep everything running smoothly making sure that there are no data leaks or malfunctions of these sorts.
And as an ecommerce site, the data you have is extremely sensitive because it is your users’ personal data. And loosing that data could cause a catastrophe for your business. Additionally, if the users feel that their data is in danger, they might not feel safe sharing their personal information with your business. Indirectly, you could lose a major chunk of your business.
And I am sure no business owner wants that.
Migrating to a newer, better version of Magento will continue protecting your site against all these threats. But it isn’t just about threats. There is more to this migration process.
Hassles of migrating to Magento 2:
But migrating from Magento 1 to Magento 2 will not be easy. The first thing to note is that it will be more expensive than Magento 1. It will also take a few months for a Magento 2 development company that provides Magento 2 migration service to transfer everything to the new platform.
Also, the themes that you used for Magento 1 will not work for Magento 2. So, you will have to build or purchase new themes. The same goes for the extensions. Because the themes and extension data cannot be migrated, you will have to build them from scratch.
These are the possible difficulties that you might face after taking the decision of migrating your store to Magento 2. But after reading the next section of our article, your frown would be turning into a smile.
Reasons to migrate to Magento 2:
Why should you migrate to a new platform though? Magento 1 is familiar ground and migrating is a hassle. So, what do you get out of migrating?
The new things that Magento 2 has to offer are worth this hassle.
After migrating to Magento 2, you will be able to integrate Artificial Intelligence in your Marketing and Sales strategies and target your audience more effectively. You can use chatbots to automate your customer service saving the resources, efforts and the time of your Sales and Support team. Feature-wise Magento 2 brings with it more speed, added security, increased SEO friendliness and an easier to navigate dashboard.
And the most talked about feature that Magento 2.3 will offer is PWA (Progressive Web App), which means you can provide a mobile app like an experience of your webstore to your customer without actually having a mobile app. You won’t have to invest a big sum of money in developing a mobile app but you will be providing a necessary mobile app feature to your customer base.
Talk about a win-win situation.
However, that is not it. Using PWA feature, the customers will be able to add a shortcut of your web store (mobile experience) on the home screen which will enhance your customer life cycle. Additionally, PWA also have push notifications, just like apps.
Mobile app like features without actually having to put the efforts in developing one. Amazing, isn’t it?
It is a long, cumbersome process, and if you own an ecommerce store that is built on Magento 1, migrating to Magento 2 should be your priority. It will save your store from a lot of avoidable issues, and give it a revamp that can elevate the customer experience on your store.